Does traditional marketing still matter in a world with digital marketing?
Small companies, especially those with a very limited budget, may be tempted to engage in marketing activities without giving it too much thought, just because they keep hearing the same thing over and over again. Online marketing, email marketing, inbound marketing, SEO. Let me tell you that marketing is not a buffet where you choose randomly. Smart marketing is about finding the best options for your particular case, crafting a plan and seeing it through while you evaluate your performance.
Even the most seasoned top marketing firms in Orange County struggle at some point with their own marketing; this is expected. As in any other industry, change sometimes happens very fast and we may not be ready for those changes. In such cases, the only thing we can do is keep an eye on the market and keep up the best way we can and plan ahead if we can.
At Twelve12, we believe that our customers deserve to be informed of the latest marketing trends so they can have more efficient marketing strategies.
When small business owners fail to keep up with a good marketing plan, they tend to become a bit desperate and then pick whatever seems to be the quickest way out of a bumpy road. You need to keep in mind that digital marketing is not a new type of marketing, it is just a branch of a bigger entity, and it is still subject to all the marketing rules of traditional marketing. Product, price, promotion, customer, market share, ROI, etc. are as important for digital marketing as they are for traditional marketing. The main difference is that digital marketing takes place in a different universe with its own set of rules and that it changes faster than traditional marketing does.
But before you decide to spend all your marketing budget on that shiny website that promises to deliver a lot of customers only by using social media, I strongly recommend you to work on your traditional marketing plan that includes your digital presence, and decide if that would be the best approach.
As much as I may to tell you that being successful is an easy and cheap thing to achieve, the reality is that for each new “famous” ex-nobody that you see parading online, there are thousands who ended up spending more money than they should to only elicit awful results.
If you want to know more about how the top marketing firms in Orange County can help your business thrive, and how we can help you achieve your marketing goals in no time, give us a call today. At Twelve12, we have the skills and the insights to help you get your company to the next level.