Branding Beyond a Logo Design

If you just start your business and want to create a brand, you will encounter two important points regarding branding and branding beyond a logo is critical.

The first is that you have a blank canvas to be as creative as you want, and the second is that, if you do not have a clear idea of ​​what you want to convey,  you will be overwhelmed by the infinite number of options that you will have at your fingertips. These include using colors or not and a vintage, sober, artistic, geometric, third-dimensional logo, etc.

At Twelve12 we get very excited to work with new brands and our Orange County Branding team has something to share with you about it.

At this point, I would like to remind those who are going to start a brand, that branding is a reflection of what the company represents: the main business, to whom it is aimed, its mission, its values, its goals, even its moral tendencies, and its official position towards social issues. Everything is an important part of a brand: for example, an activist or supporter of nature will not buy products that do not ensure the responsible use of the environment and carbon footprint environmental impact. This type of customer will seek to have its products packed in the most organic way possible and not in endless plastic layers that will contaminate the planet for decades. This is just one example, but you can add any social cause that comes to mind in any part of your business process. So, make a good analysis of the market you want to target and look for the most important points for the particular niche and design your branding strategies from there.

Having said that, some interesting ways to increase your brand awareness, especially for those who already have their brands defined and those whose businesses are going through a difficult time, is the use of technology and social networks. We must be very clear: a 20-year-old influencer will have very little use of a product aimed at someone of 40 or 50 years old, however, do not dismiss the use of social networks. We all have contact with digital media today. Even those who refuse to adopt it has friends and family who constantly show them things that they think may interest them.

The use of social media is also a powerful tool to attract the attention of the desired audience. At Twelve 12 we believe that young people are more in touch with the best ways to present a company as a concept through the main social media platforms. You should look into the possibility of including fresh blood in your creative team to achieve the best results in this area. To find out more about branding, give us a call today – our Orange County branding experts have something great waiting just for you.

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