Sometimes we can find ourselves struggling with our business to obtain good results or even to meet our goals. In this ever-changing economy, competitiveness is high and with today’s market circumstances it’s even harder. We have been experiencing the pain of having to share our customers, especially those companies who were more accustomed to conducting…
Believe it or not, there are still many business owners who think that buying online advertising is a synonym of Internet marketing, and then they wonder why they can’t see any difference in their sales or aren’t receiving the number of visits to their website that they expected to. At Twelve12, we want to share…
The top Orange County branding team at Twelve12 would like to share with you some of the tools that you could use to identify if your brand requires some help through the development of the right branding strategies. This very useful tool works with a formula that takes into account the products or services, the…
Have you ever wondered what the main lasting asset of your company is? The answer is the brand; everything else can be recovered again – the building, the machinery, the staff… However, if the brand is sufficiently recognized, your brand will be the key that allows you to restart from scratch in any circumstance. That’s…
Branding is a word commonly mistaken for logo recognition. Logos are part of branding, and if you succeed in your branding efforts, your logo will be very well known by your customers and other consumers. But do you really know your brand? At Twelve12, we want you to understand your brand architecture and your branding…
Today we want to talk to you about the changes that customers have been experiencing since 2020. We all know what has been happening in the world and that we had to suddenly reinvent our way of doing business due to the Covid-19 crisis and the lockdowns. At Twelve12 we are always thinking about ways…
Planning your internet marketing budget is not an easy task, especially if you are unfamiliar with the online marketing world. It doesn’t follow the same rules as traditional marketing and you cannot approach your customers the same way as we did 20 years ago. This is why the Twelve12 team wants to share with you…
Many companies believe that this is not something that applies to them, but believe me when I tell you that everyone, even a freelancer, can set up a subscription business model. From a dentist to a dog-walker; a multi-national firm to a local accounting office. At Twelve12, we want to talk to you about how…
We are all still struggling with the “new” normal. Even with the latest health developments, we are not out of the woods yet, and the truth is that we can only speculate how long will it take to go back to our lives without any type of restriction. But life goes on and so does…
If you know nothing about marketing, there are some concepts that you may want to understand and that are part of the marketing fundamentals.. These concepts are as valid for Orange County marketing as it is anywhere else in the world and this is why, at Twelve12, we want to explore some of them with…
