Many marketing companies will offer you ads or a new image for your company as the key factor for your business success, but it doesn’t matter how good your image is if you don’t have reliable information about your market niche and your customers. This is why, at Twelve12, we want to talk to you about commercial intelligence and how this can make the difference between success and failure.
As one of the leading Business and healthcare digital marketing agencies, we always say you should always focus on your customer’s needs and stay ahead and relevant as much as possible, and this is where we need to introduce the term commercial intelligence, but before we even think about that, it is very important to make sure that the company has a true commercial orientation and has systems in place that monitor the relationships with clients with as much detail as possible. The importance of this is not only to understand the customer but to use the information to develop long-lasting commercial relationships and keep those who are more valuable to the company.
Keep in mind that no model will work on its own, and it is up to you to design it to achieve an objective and work only with those variables that are relevant for your particular case. And this is where knowledge can be transformed by the company’s specialists into commercial intelligence and value.
Having said that, you should get involved in the whole process of determining objectives, selecting the variables, and developing the models. A good technician or data architect will find a great deal of data, an analyst will be able to provide all types of graphics and comparative analyses, however, only those fully involved in the commercial activities and commitment to the development of the business will make all the available data useful and transform it into profits.
This is why it is so important that you understand how to develop a true culture of commercial intelligence within your business and get involved with the process from the beginning.
If you want to know more about how to improve your company through data mining and commercial intelligence, get in touch with Twelve12, one of the top marketing companies in Orange County. We have what you need to develop your business commercial intelligence with a specialized team that will guide you through the whole process.