We have been experiencing very tough times as business owners since the end of 2019 and, since the beginning of 2020, a lot of companies have had to close their doors. However, with recent scientific developments, we have been able to reach a point where we are beginning to see a less restrictive way of doing business. Still, the lingering effects of 2020 affect the way we communicate with our customers, the way that we conduct our business, and also the amount of money that we have for our marketing efforts. Twelve12 want to share with you some important marketing trends insights we think are coming.
You may want to be interested in which types of marketing channels are being used by most companies. More than 50% of marketing budgets are being used on pure digital channels, according to the latest Gartner CMO Spend Survey. Among these channels are the usual: websites, social media, email marketing, mobile marketing, digital search, SEO strategies, and search ads. In a small percentage, less than 40% of the marketing budgets are being allocated to events, offline ads, and partner/affiliate programs.
This information is very significant because it tells us that customers are being reached through digital channels mainly, the main reason being the increase in time spent online and the restrictions due to health safety conditions that still prevail and that people are getting used to.
This doesn’t mean that you should just jump right into buying online advertising space! What it means is that you should be looking into developing better marketing strategies that have the digital channels online that would deliver results for your specific case.
For this particular reason, you will need to develop a solid plan if you want to see results, particularly if your company sells highly specialized equipment or if the digital channels were not the usual market spot for your audience. You should find the best way to reach your customers based on your information; decide what you want your customers to do through the different channels to achieve a proper conversion rate, and a way to engage your current and potential customers so they keep coming back.
We will talk about the whole process in further blog articles, so stay tuned and you’ll be mastering those online marketing strategies in no time with the help of our marketing agency in Orange County. If you want to know more about us, give us a call today, at Twelve12 we’ll be happy to answer all of your questions.