Top marketing firms are all about data mining and information. This is not a coincidence, as information is knowledge and knowledge means power. At Twelve12 we are aware of the importance of having the right information for your company and we want to talk to you about the process of obtaining relevant data from your market.
There’s so much data about a company and their customers that it can be overwhelming to decide what is important and what is not relevant; my suggestion for you is that you should decide the type of data that is important to you based on a strategy and a model. If you are not familiar with this, let me explain…
Every company can improve their operation, and we usually do so while trying to achieve better results in sales. I am sure that you will be able to relate to this. We usually find an area where we are not doing so great, such as customers not returning, or having a hard time competing with another brand. So, the first step is to decide what you want to do and how. That is your strategy and then, decide on a model that will show only the data that is relevant to implement that strategy.
Having said that, we move towards the design of the exact phase or part where we will collect the data, unfortunately that is not all. You need to analyze and perform a comparison between previous data from your own company and also from other companies. This will help to achieve knowledge about your market, customers, products and company, and through this knowledge we can achieve several types of models such as dimensional models, association models, sequential models, etc. and also predictive models that will help us predict tendencies or outcomes.
Of course, all this information will help you make better decisions regarding your products, services, or company, and will also provide knowledge of marketing strategies and help you stay on top of your competitors, have happier customers and develop your business in a more solid and testable way.
The top marketing firms understand the importance of data, so, if you want to know more about data mining and how you can implement these types of systems in your own business, give us a call today, at Twelve12, we’re here to help you.