What’s your secret sauce? Whether you’re making websites, rallying a sales team, or really any other sphere where work and ideas matter, striking a balance between the different creative fires of your team is where magic comes from. It’s key to think on what your team and your processes look like, what are the unique…
There’s nothing more toxic for a small company than a know-it-all owner. Let me tell you a secret: if you are reading this, is because you know you don’t really know-it-all after all. Wait – don’t leave just yet! Let me explain how bad it can get for your business if you are one or…
Want to keep your customers loyal? Give them something to be loyal about. Do you really think that there is no other product like yours out there? Even free or cheaper options that may be a better choice for your clients? You have to be really unique in order to rely on your product alone…
When a Rebrand Isn’t a Rebrand at All The recent decision by Long Island Iced Tea Corp to change its name to Long Blockchain Corp is a rare example of a company’s rebrand making national news. It’s also a rather odd chapter from the branding playbook. Anyone wondering why need look no further than the…
As we have said in previous articles, digital marketing is not the “new” marketing and it is also not part of traditional marketing either, so we need to understand the way that we are trying to do business so we can succeed in our strategies and goals and adjust our designs accordingly.
Knowledge is power: we all have heard this before. If you don’t know your business, your customers, or your competitors, your strategies will be ineffective and if for some unknown reason they work, it will probably be a coincidence. At Twelve12, we want to help you go through the whole process of understanding your internal…
How to choose one of the many Marketing companies in Orange County? A good way to know if you should get rid of your current marketing guys and start looking into new horizons, is when you reach the point where, after a while of begging them to develop your online marketing strategies focusing on content…
When a business if in full bloom, nobody is worried about the future, but if your company is just not making enough money or you are not getting enough customers, traffic, brand awareness, etc., or if your company is not doing as well as it did in previous years, then it is time to review…
In honor of Father’s Day, a piece loosely inspired by Robert Kiyosaki’s thought-provoking book, Rich Dad, Poor Dad. What can these two different approaches to growth teach us about the nature of business—specifically, the nature of strategic planning for growth?
When you hear the old boy scout saying, “Leave the earth better than you found it,” it’s easy to think of mountain lakes with garbage that needs to be picked up, or oil spills that threaten coastal ecosystems, or factories that are polluting the skies and the waters, and that somehow need to be stopped.…
