Traditional Marketing Is Not The Same As Old Marketing

Everybody is excited about digital marketing, and it is true that we have a whole new universe with the development of new ways to reach our customers and potential clients, including social media, video platforms, blogs, etc. Does this mean that we should eliminate traditional marketing from our marketing strategies and marketing budgets? Absolutely not!…

It’s a Journey—And Your Copy is the Map.

Imagine for a second that your customers are on a journey to engage with your brand. How are you going to get them there? Every successful journey has at its center a guide or map of some kind, and your copy, more than anything, is how you explain that journey to your audience.

The Chicken And The Egg – The Marketing Starting Point

The starting point of marketing is the consumer; if you do it backwards it will not work or will only work partially or by chance, but this doesn’t mean that the other parts of the process are less important or that they don’t matter. And before you start screaming at your screen and close this…

Marketing Evolution

A lot has been said about marketing, if you try to search information about marketing online you will find a lot of articles, books, diagrams, slideshows and websites on this topic. Marketing can represent different things depending on the needs of the person conducting the research. It is a word that encapsulates all the aspects…

Planning and Intuition: Going with Your Gut

“To succeed, planning alone is insufficient. One must improvise as well.” -Isaac Asimov I just went with my gut. Usually this is the answer you give when you either can’t explain a decision you made, or you have no reason for your choice.

Marketing and Branding

Not that long ago, I stumbled for the millionth time with yet another article stating the main differences between marketing and branding. I decided to write a little about the subject and bring some more information on this topic to our regular and new readers. Are marketing and branding something different? This is not the…

Engage Beyond a Click

The Marketing Companies in Orange County can’t rely anymore just on online banners or the different types of advertising that we usually buy to promote or create awareness of our company or our products. There are some trends on the rise that are gaining popularity and are proving to be worth our interest. The Twelve12…

Full Experience Marketing

It´s an exciting time for those of us who work in the marketing industry, as tools that were just a dream or that we could only see in science fiction movies are catching up, and we are here to witness all of it. It is a great thing not only for marketers; it is good…

Better Online Experiences

As internet users, we all have wished at least once or twice for an online experience free of advertising, but unfortunately for us as consumers this will probably never happen. Luckily, however, for companies, re-sellers, bloggers and social media (among others), the internet will keep selling us products and services as much as it can.…

Smart Advertising

We can still hear that old saying, “any advertising is good advertising”, but is this truly good advice? In order to answer this question I want you to think as a customer, or more specifically, an online customer. Think about the last time that you were trying to find information about any topic or product,…

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