Marketing mix, marketing P’s, marketing C’s, promotion, advertising, consumer, target, CTR, CTA, cost, dynamic content, CRM, CSS, B2B, B2C… all of them are just a small part of marketing terminology and it can be very confusing if you haven’t heard them before, or maybe you have seen them and you don’t have any idea of what to use, or what is a good choice for your company.
This time I would like to bring you yet another trendy digital marketing tool. This is a tool that unless you are living back in the 80’s, you have probably experienced. And even though it has nothing to do with personal computers, it reaches even more people than the traditional digital content.
I am talking about the mobile marketing. It is very hard to buy a mobile phone today that is not a smart phone, and let’s face it: they are so cool and so easy to use that even my grandmother has one! This makes this little gadget a powerful marketing tool. We can reach almost everyone through their mobile phones.
You are doing everything right: you have the right staff, your inventory system is as optimized as it could be at this point, you have an extensive buyer’s database, your products are good and they offer added value, and you also review your competition and your customer’s behavior periodically to anticipate your client’s needs as much as you can.
If you follow our blog, then you know that we try to bring you the latest information about all things related to the digital marketing world. If you don’t follow us, I strongly recommend you give it a shot; you will find interesting things that you might not have heard about before, but that are sometimes is a little bit harder to understand.
As a marketing specialist I believe that you can’t always use the same mix of elements to deliver successful results for every company every time. So I like to surf the web and learn from different companies and see what they have done in the past or what they are currently doing to improve their online marketing campaigns.
Some customers are more comfortable engaging with companies offline and although this is good for business, this type of relationship is more expensive to maintain when it comes to marketing. Traditional marketing is expensive. Even the most basic strategies such as mail or flyers are way more expensive than an online marketing campaign. Television, radio,…
Over the years we’ve come across several websites that are less than up to date. This doesn’t only fall in the category of complete waste of time, it is also a waste of resources for any company; it doesn’t matter if it is big or small, wasting resources means bad management.
Most of us have experienced the “pleasures” of shopping online. Personally, I am more inclined to shop for last minute bargains from dealers with a good reputation, but I and many others have been tricked into giving our money to companies that don’t deliver the products or services as promised. As a result, we learn as costumers to be extra careful when we shop online and we tend to search until we find something that satisfies our criteria as clients.
The client’s mind is complex and the digital world has made it even harder to understand. Online marketing is not just a company’s website or online advertising. Should you get involved with the digital media to improve your business? You and only you will have to answer this question.
Delivering the right message to your customers is not as easy as it sounds. Some companies act like a contagious disease and at the end, the target market treats them as one too. You can find annoying advertising all around the internet. Think about every time you want to watch or look for something on one of the top social media or video platforms. This invasive behavior usually drives customers to block or ignore your advertising, and forget about sharing them; the least they want to do is to spread the disease around family and friends.
One of the hardest things to achieve on internet marketing is to keep those clients that bought from us coming back again. Online and offline customers have been conditioned over the years to keep on looking for bargains and through recent Neuromarketing discoveries, we now know that what we used to call “customer loyalty” is nothing but a dream.