As we evolve with the digital economy, we need to adjust the way that we commercialize our products and services, especially online, and with so many options out there, we need to be able to customize and personalize our products and services like never before. This is one of the most interesting aspects that we…
As we have said in previous articles, digital marketing is not the “new” marketing and it is also not part of traditional marketing either, so we need to understand the way that we are trying to do business so we can succeed in our strategies and goals and adjust our designs accordingly.
The digital world is spreading everywhere; many experts believe that by 2030 almost everyone in the world will have access to the internet through a smartphone, a computer, a tablet or some other type of gadget. If your online presence is still not a priority for you, you are probably missing a lot of the…
With all the changes that social media has wrought in the marketing world, you may be tempted to sympathize with your audience at any cost. To avoid getting in the weeds out there, it’s important to balance the sympathy of your message with a good dose of sincerity.
Are you one of those companies that believe that ad saturation is still the best way to go? Maybe you are not aware of this, but some studies have shown that most potential customers get so annoyed by this form of advertising, that they not only stop paying attention to your ads, but they even…
Is entrepreneurial marketing really a thing? Or is it just a fancy name to make it stand out and sell some products under a different name? Some days ago, someone asked me a question about entrepreneurial marketing and if it was the right way to go for her new business. I looked at her with…
Some sites look better but do worse. Some sites offer the same product for more money, but do better. Why is that? The balancing act of consumer perception.
Nearly every business knows the feeling of investing in a marketing push that didn’t move the needle. More often than not, if you invested a lot and got back a little, the odds are your brand wasn’t clearly visible enough. A solid brand awareness strategy is key.
Smart Phone maker Kata shows off its new philosophy with fun new video content, and an elegant new website to boot. We’re happy to have completed a collection of work for Kata Digital, an established mobile phone company who is focusing its energies on breaking into the North American markets. We ended up having a…
You can’t wait to do online business through social media? After all, how difficult can it be to introduce your business to the social media world, opening some accounts and registering your business, and you are set to go, right? I am sorry to be the one that burst in your digital dream bubble, but…
