Are you one of those companies that believe that ad saturation is still the best way to go?
Maybe you are not aware of this, but some studies have shown that most potential customers get so annoyed by this form of advertising, that they not only stop paying attention to your ads, but they even avoid buying from your company as payback, even if they were interested in your product to begin with.
So, what are your options to stop driving potential customers away and start attracting them instead? Well, first of all there is such thing as bad publicity; people talk and social media spreads the word like a virus. On the bright side, if you paid for a PPC plan, you will end up saving a lot of money because just a few people will dare to click on your ads, but we don’t want this. At twelve12, we design specific strategies for your Digital Marketing in Orange County, and we make sure that your communication is effective and that it reaches your target audience in a fun and interactive way to ensure a good relationship with your customers from the outset.
Content marketing is still the most popular and effective way to reach your potential clients, but the message has to be delivered in such a way that not only offers your products or services, but gives even more to your customers. Forget the days when you could just say that your product was the best of all and with a nice and attractive layout it would immediately trigger a purchase. Not anymore! Digital consumers are complex and they compare products, quality, prices and customer service. If your competitors have a slightly more valuable offer than yours, you are done. And where would the customer look first next time? If your answer was your competitor’s store, you guessed correctly. This obviously makes it harder for you to attract them back into your store.
Advertising is an art, not all Digital Marketing companies in Orange County will be able to deliver the results that you are looking for. The shopping experience should be rewarding and engaging for your customers in order to keep them coming back for more.
Give us a call today and find out more about the most innovative tools that we have just for you at Twelve12.