Understanding Conversion Rate and other Metrics
If you have spent a lot of money in buying social media or search engine ads, and you haven’t seen positive results that are worth the money you’ve paid for them, then you are ready to read this post for some digital marketing tips.
Doing online marketing is not as easy as simply buying some ads or having a nice website; it takes strategy and constant monitoring to adapt your business whenever is necessary. At Twelve12, we analyze and monitor the online world to get the best alternatives for Digital Marketing in Orange County.
You probably have seen some companies online that offer you to help you grow your mailing list or increase your social media ratings, but even though it is very important to have a customer database or lots of followers, those things alone are not going to be the answer to your prayers if what you are looking for is to turn leads into sales.
A good digital marketing plan includes not only one aspect of the company; it includes all of the processes and while it is very important to have brand recognition, it is not going to be helpful at all if you don’t get people who actually purchase your products or services.
We constantly tell our customers to put themselves in the buyer’s shoes: how often do you buy a product just because you got an email from the company? And how many times have you unsubscribed from a mailing list just because it was very annoying to get their daily emails? And even worse, some companies create an unpleasant association with their brand because they send out too many emails each day to their customers.
Now if you think about it, you’ll buy a product based on need, trend, suggestion and social pressure (among others). But it is way more difficult to sell something out of endless mailing. A good strategy is to find out more about the best ways to approach your clients, including the most appealing ways to present your offers and the key moments and factors that influence the purchase decision. Get your strategies to cover brand awareness and recognition, increase your customer’s database, and design specific strategies to achieve better lead conversions. And that will actually show you positive results in a very small amount of time!
At Twelve12, we have the latest strategies to turn your business into a successful and growing brand. Give us a call today and find out more about Digital Marketing in Orange County.
Doing online marketing is not as easy as simply buying some ads or having a nice website; it takes strategy and constant monitoring to adapt your business whenever is necessary. At Twelve12, we analyze and monitor the online world to get the best alternatives for Digital Marketing in Orange County.
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