As a branding agency in Orange County, Twelve12 has to make sure that our customers have a clear understanding of a branding strategy, especially when we have to deal with desperate situations where we need to choose between the awareness, the reputation, or the image of a brand.
Branding a business is not an easy task: it is stressful, it doesn’t come easy, and it is hard to maintain. Like any good thing in the world, it may cause you some headaches, but it is also one of the most rewarding and fun things that you can do for your company. Branding your…
The connection between teamwork, leadership and core values is a funny thing. If you’re looking for a branding agency in Los Angeles, your mind might not be on questions of leadership, teamwork, and core values, but we at Twelve12 are under the impression that there’s a powerful connection. It comes down to the link between…
Speaking about Orange County Branding, Twelve12 brings you12 Things you need to know about brands for good branding practices:
What exactly do we mean when we talk about a brand? Whenever we refer to a brand, the meaning that we give it depends on the context of the conversation. We cannot just think about a definition and encase all the possible denotations. This is probably why so many people that don’t belong to the…
Not that long ago someone asked me what type of brand “they” (meaning his company) should develop; this question took me by surprise because I had no idea what this person meant. I asked him what did he mean by the type of brand, and he proceeded to give me a list of brand “types”…
There’s a concern among small local business owners. They keep looking around their neighborhoods and they notice that a lot of stores that have been around for years are disappearing all of a sudden. At Twelve12, we have seen a lot of concerned faces coming through our doors, and one of the main questions when…
Plant life shows possibly the clearest examples of adaptation. Based on where a tree or plant needs to live, you’ll be able to instantly see ways in which it’s grown to succeed with what it’s given. To get informed for your rebranding strategy, take a look at your surroundings—and maybe keep the tree planted right…
Faced with underwhelming sales, lack of company culture, or even aspirations of growing to the next level, brands are faced with a single, burning question: to rebrand or not to rebrand? When navigating the question, a branding strategy that keeps your message intact is key.
What is branding anyway? Is branding a company the same as branding a brand? Are you confused with branding? Should you brand your company? So many questions without an easy answer! To throw some light into this mess, let’s begin with a brand definition: a brand is a mark or a name unique and created…
