Have you ever wondered what the main lasting asset of your company is? The answer is the brand; everything else can be recovered again – the building, the machinery, the staff… However, if the brand is sufficiently recognized, your brand will be the key that allows you to restart from scratch in any circumstance. That’s why Twelve12 wanted to talk a little bit about the importance of brand building and the impact of video production in Orange County to help you with that.
Video production in Orange County is still one of our most requested services at Twelve12 by our clients. Marketing using videos keeps trending year after year, along with content marketing, and it is among the most efficient ways to promote a business. However, corporate videos and brand videos are not the only way to help your company stand out.
One of the key factors of a business is the way communication with customers is established. You can have an excellent business model, with a product with good characteristics, at very attractive prices, and yet if you choose the wrong channels of communication, you will not be able to attract the attention of the segment you want to target. At Twelve12, however, we believe that there are many ways of connecting with your customers and potential clients without spending more than you had planned for your marketing budget. We want to talk to you now about how video production in Orange County may be the best way to get in touch and connect with your market segment.
It is undeniable that content marketing is still one of the most powerful tools for any company to engage with the customers, however, the type of content is evolving rapidly, just as the customers are. Video content has proven to be even more engaging than purely textual content, and this phenomenon is the result of being more visually attractive to the audience than plain text or simple images. Go ahead and take a look at every social media platform – what used to be image sharing is becoming video sharing at a very fast pace.
In the present day, almost every content market prefers videos – videos are more likely to engage online consumers than any other form of media. This means that if you’re one of those companies or brands who aren’t yet in the game of video marketing, you are at risk of being left behind by your competitors. That’s because videos provide a better chance of really reaching your customer base, captivating their attention, and actively engaging with them.
It is a fact that using video to deliver your message to your customers is one of the best ways to do it. In today’s world, we are surrounded by images and videos, and who doesn’t like to share a good video clip about cats being mischievous, babies being cute, or dogs behaving like clowns? Some may have different interests – political, gourmet, fitness – the list is endless. The part that we can’t deny is that we’d rather watch a video than read a whole page with information. As interesting as it might be, it is way better when you have music and images to go along with the information that is being shared.
Making a video is a great and fun way to communicate with others, and you can use a video for many things: for personal reasons, like a wedding or a birthday; to share ideas on a topic like the environment, health or politics; to build up a reputation or to promote a company; or maybe to give an online class. The reasons can be many. But you want will always want to get is a good quality video, either to capture a personal moment and share it with family and friends, or for professional reasons.
The technology that we have today is amazing and every day new and exciting ways of communication are being developed. Think about how amazing would be if you could show a product to a person with an augmented reality device, or give a personalized tour of your factory, shop or clinic through virtual reality. But…
We all know that videos are a powerful tool to sell and communicate our ideas, businesses, products and services.
If you are a local company looking to increase your sales, you will want to have the best Video Production in Orange County that you can get, but if your budget can’t afford to outsource this service or if you just want to do it for fun, then keep on reading…
It is very exciting to work with online marketing; everybody wants a piece of the online action, and those small entrepreneurs that had no money for T.V. or radio ads are now able to promote their products and services with an amazing result in some cases. Almost every person you know has a smartphone, and while years ago we could only watch television after work, or listen to the radio while we were driving, now we are connected with the whole world almost 24/7. In some cases, we even have to actively restrict ourselves from getting online that much! Even my grandmother has shared a link online and used video conferences to keep in touch with distant relatives.
It’s an age-old battle between the two guiding forces of life. On one side is the cooler-headed cerebral faculties that lead us to a life governed by the scientific method. On the other side, we have the faculties of feeling: the more sensitive, take-off-your-shoes-and-dance-in-the-rain faculty.
As one of the top Video Production companies in Orange County, sometimes we have to work with executives that are not sure what they want, and this is especially common when it comes to using digital marketing strategies and someone adds “but make it traditional”.
I am not completely sure that we should keep trying to make a distinction between traditional marketing and online or digital marketing, I guess it is easier for those of us who were around when the concept of a mobile phone was those weird gadgets attached to a car or the very expensive airplane phones. Even the internet was just a bunch of web pages that looked really bad and the content were mostly text, the web browsers were not free and it took ages for a web page to load.