Things you need to know before shooting a product video

Video production

We have already discussed (in past blogs) the best tools to promote a product video online. This has become much more evident during the health crisis that we have been experiencing, and in which we still do not see a clear pattern that indicates that our lives will return to what we previously recognized as “normal”. Many companies have had to adapt to this situation and adopt the online business scheme without knowing much about the subject – and that is why the video production in Orange County Twelve12 team wants to share with our readers some information about video production.

There are many marketing activities that companies can carry out online, however, for several years since the main activities have included SEO (Search Engine Optimization), content marketing, and video content.

If we focus on current conditions, people have already become much more accustomed to risk buying a product without having seen it physically; in some cases, as we can see in the many funny memes, the result is not exactly what one was expecting, and that has made consumers much more cautious about making a purchase online.

If the product is from a well-known brand, this helps us a lot to be able to do static advertising, that is, product photography. If the product is not from a well-known brand, it will take much longer to affect a purchase, as people will ask around and they will probably look at the ratings given by other buyers about your company. Videos can be a great ally for us all since most of the clients want to see the product in action and this allows them to get a better idea of how it works and how it looks, even if it is only through a product video.

The main thing is to be clear about what you want to convey to the audience. If you are not familiar with video production, the best way to understand the concept is to watch videos of the competition and notice the details such as lighting, how the product is presented, what is said in the video and, since we are there, see the acceptance of the clients in the comments, which will help you a lot when making your videos.

Hire a professional and be as clear and precise as possible in what you hope to achieve! Work on the idea with the professional video content creator until you are happy with the concept.

If you want to know more about video production in Orange County, give us a call today and find out all the amazing options that Twelve12 has for you at very affordable prices.

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