Using Video To Deliver Your Message

It is a fact that using video to deliver your message to your customers is one of the best ways to do it. In today’s world,  we are surrounded by images and videos, and who doesn’t like to share a good video clip about cats being mischievous, babies being cute, or dogs behaving like clowns? Some may have different interests – political, gourmet, fitness – the list is endless. The part that we can’t deny is that we’d rather watch a video than read a whole page with information. As interesting as it might be, it is way better when you have music and images to go along with the information that is being shared.

Of course, at Twelve12, we understand that videos are far more than just a funny thing to share, they are also a powerful tool for any company, especially now that we have a high-speed connection and social media as part of our daily routine. Our Video Production in Orange County team has successfully developed certain techniques and strategies that are focused on helping your company achieve the goal that you are seeking.

When done right, a video is a great way to engage with your customers, better than printed media. Even if we are not that interested, or we were not looking to watch a video, our curious nature makes us pay attention for a few seconds before closing the pop up with the video. It is at this point where you should make your video so appealing to your target audience, that they will keep watching it no matter what.

Another highlight of using video as part of your marketing strategy is that many studies show that the information shared through videos is going to be more easily retained by the brain in comparison to written information. It is easier for the brain to retain information when it can associate information with images and sounds, particularly if it triggers an emotion than any other form of data.

Yet another great fact is that video production in Orange County is more affordable than you may think, and with so many options available, those times where only the “big guys” could afford a video are long gone. A good company will be able to adjust the production to almost any type of budget with amazing results and the best part, done by professionals that will deliver the results that you are looking for.

Don’t waste any more time and money in homemade videos, give us a call today to find out more about the options for Video Production in Orange County that Twelve12 has for you.

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