Branding is a word commonly mistaken for logo recognition. Logos are part of branding, and if you succeed in your branding efforts, your logo will be very well known by your customers and other consumers. But do you really know your brand? At Twelve12, we want you to understand your brand architecture and your branding…
At Twelve12 we want to see our customers and friends succeed, and this is why our Orange County Marketing team is now sharing a secret about marketing, brand identity, and advertising and their importance for any business. Marketing is not just advertising your business without any regard to your company’s image. By “company”, I don’t…
Did you know that a great branding strategy is crucial for your company? At Twelve12, we see many companies struggle to sell their products and retain existing customers simply because they can’t deliver on the promises their brand has made to their clients. You should consider consulting with our professional branding agency in Orange County if your brand…
A competitive advantage is anything that you can do to make yourself stand out from your rivals and achieve your goals; in particular, increase your profits. When it comes to branding, it is also a great way to strengthen your brand. At Twelve12, we want to tell you more about how you can use competitive…
It is always exciting to introduce a new product to the market, as it is all or nothing, and a success is determined by the timing and the combination of the right conditions. It really doesn’t matter if there´s a crisis, or not very expensive products have been successfully introduced to the market during the…
A Brand strategy includes all the necessary elements that you will need in order to develop your brand. A brand is the whole concept that any customer will remember about your company, quality, services and or products, customer service, added value, company’s identity, such as a logo or a catchy slogan. Even your advertising is…
