It is always exciting to introduce a new product to the market, as it is all or nothing, and a success is determined by the timing and the combination of the right conditions. It really doesn’t matter if there´s a crisis, or not very expensive products have been successfully introduced to the market during the worst financial conditions with great results. However, there is a variable that is present in almost every success story and that is good branding.
A Brand strategy includes all the necessary elements that you will need in order to develop your brand.
A brand is the whole concept that any customer will remember about your company, quality, services and or products, customer service, added value, company’s identity, such as a logo or a catchy slogan. Even your advertising is an important part of your branding.