Marketing tools you should know and use

Are you using the right marketing tools?  There are many ways to decide what to do about a product or service, you can even throw a dice to decide which way to go or if you will keep a product or take it out of the shelves! However you do it, at Twelve12 we want to make sure that you are making the right decision and keeping your customer in mind and not just having faith in your good luck. Our Orange County marketing team would like to share with you some pointers on making client-oriented decisions.

Is Your Marketing Really Effective?

Many small businesses fail to understand the importance of marketing and the impact it has or could have on the success or failure of their operations. In many cases, the opportunity to create a business simply takes shape and the owners are carried away by inertia, taking on the role of passengers rather than the driver. At Twelve12, we know that as time goes by, there is a moment when it becomes evident that you need to have a marketing plan.

Keeping it Real: Personas Matter in Marketing.

As a company, getting to know the demographic details of your customers is step one in connecting with them. Find out as much as possible about the people you depend makes it possible to better speak their language, customize your products and services to their needs over time, and, well, just find them when you’re marketing. The best marketing agencies in Orange County can help you do this, but it will also take an internal commitment on the part of your business.