One of the key factors of a business is the way communication with customers is established. You can have an excellent business model, with a product with good characteristics, at very attractive prices, and yet if you choose the wrong channels of communication, you will not be able to attract the attention of the segment…
When it comes to evaluating your marketing efforts on social media, one of the most fundamental metrics is your brand’s reach. Reach, to put it simply, is the amount of people exposed to your content. Reach is a relatively new thing. That’s because it’s only become possible to measure with accuracy on social media platforms,…
It is undeniable that content marketing is still one of the most powerful tools for any company to engage with the customers, however, the type of content is evolving rapidly, just as the customers are. Video content has proven to be even more engaging than purely textual content, and this phenomenon is the result of…
For some it has gone unnoticed, but are you aware of the exponential increase in the of videos in all digital media? It is absolutely incredible. Go back a few years in your memory: Facebook alone mainly consisted of sharing some lines of text, external links, and pictures. Currently, online videos constitute a big part…
In the present day, almost every content market prefers videos – videos are more likely to engage online consumers than any other form of media. This means that if you’re one of those companies or brands who aren’t yet in the game of video marketing, you are at risk of being left behind by your…
It is a fact that using video to deliver your message to your customers is one of the best ways to do it. In today’s world, we are surrounded by images and videos, and who doesn’t like to share a good video clip about cats being mischievous, babies being cute, or dogs behaving like clowns?…
We have talked about the importance of using the right strategies in digital marketing, it is no longer just about sharing pictures, or a very long post. Videos are among the most effective tools to make yourself noticed online. It is also a great way to introduce your company to investors and as a part…
Greetings to all of our readers and happy New Year! At Twelve12 we are excited about this new beginning, we are sure that it will bring many great things for all of us. New strategies, new marketing plans, and maybe finally a video with our team of video production in Orange County.
We have discussed before the importance of content marketing, and by now, almost everyone who follows our blog knows that content marketing is still one of the most powerful tools that we have to make our company relevant and get more customers as a result.
One of the most powerful tools to spread a message is through a video. In so many ways, you can use it to show your company to your customers, to train new employees, to attract investors, or as advertising material.
