Greetings to all of our readers and happy New Year! At Twelve12 we are excited about this new beginning, we are sure that it will bring many great things for all of us. New strategies, new marketing plans, and maybe finally a video with our team of video production in Orange County.
For most companies, December is one of the most active months of the year; for some others, it is the worst month, but January is always a hard month for everyone. This is mostly because everyone spends a little bit more than they should during the holidays; there are trips and presents, lots of deals, etc. It is hard to keep it cool and spend just a small amount of money.
Having a great month is no reason to shrug and hope for the best! For starters, there’s a group of people that wait until December is over and take advantage of the hardest month of the year, where most companies lower their prices to make it to the end of the month. This doesn’t mean that you should lower your prices just because everyone else is doing it. If you have been following our blog, then hopefully you have been preparing for this part of the year and you already have a plan ready, If you have not, not to worry – there are some things that you can do to survive this month.
If you are new to this, there’s no time to waste! Look into your competitors and find out about their offers, and social media is a great place to start. Social media listening is an activity that you shouldn’t underestimate; you will find out what your potential customers are actually looking for and give them something that will increase the value of your product, making it easier for them to decide against another offer. Most of the time, we as customers are willing to spend a few more dollars if the product is worth it, so don’t fall into the trap of selling cheaply only because someone else is doing it.
One invaluable tool, particularly for digital marketing, is a video, as nothing appeals more to people than a good quality video showing the best attributes of your product and all those ways that your clients will benefit by buying it. The difference between a regular post and a video is that videos are shared in excess of 40% more than any other type of social media item. Give us a call today to find out more about video production in Orange County as at Twelve12, we’ll be delighted to help you with your video needs.