Media companies in Orange County are often confused with “social media companies”, but despite the enormous amount of online advertising that is happening all around us, social is not the only media that has an impact or that companies use to promote their products and services. At Twelve12, we want to talk to you a bit more about what a media company can offer and how to know whether you need one.
Media companies offer a wide range of marketing services that include:
- street promotion
- visual promotion
- immersive marketing
- online advertising
- mobile advertising
and everything you can think of that implies any type of advertising for a company.
We certainly are bombarded every day through the online world with thousands of ads, and this may lead you to think that investing only in online advertising is the way to go, however, advertising should be carefully planned if you want to get actual results.
Not every company needs a strong online marketing campaign. I am a firm believer in having a strong online presence which is not quite the same; the key point here would be that having a presence is to enable people to find your business with a simple search, while online advertising is promoting online sales – and some types of businesses or target audiences are just not quite ready for it. For them, the best way to reach them would be through a TV ad or a printed catalogue.
Yes, dear reader, I said “printed”; sometimes we do still need to go “old school” to get the results that you are looking for. Can you really picture sweet older grandmas scrolling on social media to buy dentures or join the newest knitting club? While it is not impossible to reach a small part of your target market through online marketing, some audiences need special channels or direct marketing to really reach them and make a difference.
Now, talking about all types of media; most of us could handle two or three social media channels by ourselves, especially if you have software that allows you to post on all of them at the same time. However, if you have to post on social media, write online content, develop podcasts or radio ads, do video or tv ads, and print some ad materials, you might find yourself in a conundrum. Trying to handle everything by yourself and running your business at the same time may prove ineffective, expensive, and pointless over time. You might end up missing your short-term goals, not reaching the appropriate audience or not enough of it, being unable to communicate properly with your customers through the different channels, and, at the end of a costly advertising campaign, end up with a damaged reputation and fewer customers than before.
If you want to know more about how the top media companies in Orange County can help you with your media needs, give us a call today. Twelve12 can tailor a plan that works for you at an unbelievably affordable price.