Video content – a powerful tool for business

Video Content

Are you harnessing video production? A great way to put your company on the online map is to deliver relevant and interesting content to your customers. There are many ways to achieve this. For example, you can have an online blog about topics that relate to your type of business, or you can write a guide or a book which would attract more potential buyers. You can link your content to other companies or products – plus there are several other options, including video content. Today, at Twelve12, our video production team in Orange County wants to share with you some interesting facts about video content.

Video content is proving to be the most popular way of sharing any type of content online. Apps such as Snapchat, TikTok, Gif apps and several others are among the highest downloaded apps on smartphones – and it doesn’t end there. With all the available technology, you can go live in a matter of minutes and share anything online: a meeting, an interview, a funny story, and even a class.

And let’s face it, we all love watching online videos! It is a fun and interesting way of getting information. So why not use it to communicate with your clients and potential buyers, improve your customer service, and raise your brand awareness and sales in the process? It sounds like a win-win situation, doesn’t it?

And it is, unless, you ignore strategy and end up with potentially damaging video content. The fact is that you need to be very careful with how and what you say or show on your videos. Things that we can usually share with friends could offend a group of people when it is shared by a company. Yes, you can be fun and playful with consumers, but you have to keep in mind at all times that they are not your personal friends and that they will turn their backs on your brand if you are not careful.

Sharing online video content is, without a doubt, a great way to attract a larger crowd towards your company, however, it can also damage your business if it is not done properly.

Give us a call today and find out more about video production in Orange County and start making your own content marketing that really works for your business with the help of Twelve12 team.   

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