There’s nothing more toxic for a small company than a know-it-all owner. Let me tell you a secret: if you are reading this, is because you know you don’t really know-it-all after all. Wait – don’t leave just yet! Let me explain how bad it can get for your business if you are one or…
Want to keep your customers loyal? Give them something to be loyal about. Do you really think that there is no other product like yours out there? Even free or cheaper options that may be a better choice for your clients? You have to be really unique in order to rely on your product alone…
Branding agencies in Los Angeles will try to convince you that answers for branding strategy are clear-cut, and that they have these answers. The reality is often a little less black and white than this. Here are a few examples where the right path forward might be made up of seemingly contradictory advice.
When it comes to Internet Marketing in Orange County, we need to consider some variables. At Twelve12 we understand that reaching your customers through the digital channels is a bit different than with traditional marketing. With the traditional media, such as television, radio, newspapers, etc. we only need to develop our advertising campaigns based on…
When a Rebrand Isn’t a Rebrand at All The recent decision by Long Island Iced Tea Corp to change its name to Long Blockchain Corp is a rare example of a company’s rebrand making national news. It’s also a rather odd chapter from the branding playbook. Anyone wondering why need look no further than the…
The technology that we have today is amazing and every day new and exciting ways of communication are being developed. Think about how amazing would be if you could show a product to a person with an augmented reality device, or give a personalized tour of your factory, shop or clinic through virtual reality. But…
We have discussed in previous entries what a brand means, so if you are not familiar with the concept, it would be great to check out some of the other blogs we have posted on the topic to get familiarized with it. To highlight some of the aspects, we can say that a brand is…
Stop-motion animation about magic flying tacos? A Pixar-caliber animation about love, beans, and what matters most? What’s happening to YouTube ads? A recent AdWeek article detailed a fun trend of companies rolling out longer animated features for their ad campaigns. In the hectic, cluttered world of social media, these attention-getting spots are, above all, reminding…
Do you remember the “magic” word that your parents demanded from you all the time? Well, that is the way to go with marketing nowadays. Yes, you don’t have to check the title, we are still talking about digital marketing and I am talking about the word “Please”. Online marketing in Orange County experts tells…
From all the marketing concepts, the brand concepts is one of the most obvious, but also one of the hardest to explain and understand. As a branding Agency in Los Angeles, we get a lot of questions about brands from our clients. Is it a name? Is it a color? Is it a logo? It…
