Social listening

Talking about online marketing in previous posts, we have mentioned that marketing rules are a bit different when we are developing a marketing plan specifically designed for the online world. Some of the things that we have covered at Twelve12  are the fast pace, the way we approach to our customers, ways to improve our conversion rate, etc.

But today I want to tell you something that we haven’t discussed yet. Social listening. This is not a particularly new concept, but you might not be familiar with it. If this is your case, keep on reading, this might give you great tips for your next online marketing plan.

We dedicate a great deal of our resources to social listening for online marketing in Orange County. But what is social listening? Well, it is a way of researching our target audience. What it does is that, through the use of specialized software, it researches specific topics being discussed online by people. It is a little bit like the old focus groups where we used to gather a number of people and ask them about products or services. The main difference with those groups is that the collected data on social listening is way more accurate, providing a lot of information about the participants; the size of the sample is higher and it becomes considerably cheaper and more effective over time.

How can this help your online marketing strategies? With all the information obtained by social listening, we can identify better ways to approach our customers, make the necessary corrections to our current marketing strategies and design better products for our clients to cover all their needs.

Another important aspect of social listening is that we can also obtain a great deal of information about our competitors, but not the usual comparative research. This is more about the actual reactions from real customers. In many cases we can get information about things that we could be adding to our products that our competition is failing to provide.

You might be thinking that this may be ethically ambiguous; not to worry, social listening is completely legal and disclosed to the users, and it is not about spying personal and confidential conversations. The target is public discussions and it is mentioned to the users on each website and platform that uses it.

So, don’t waste any more time! Give us a call today and find out more about social listening and online marketing in Orange County. At Twelve12, we want to listen to what you have to say.

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