Marketing strategies for your online business is not the same as undertaking traditional marketing. In a way, it still has the same components, but it is somewhat different. Since you are not just competing locally, you are usually marketing at a national level and sometimes even globally. But it doesn’t end there; the customer segment…
Google is still one of the most popular search engines worldwide. Several research companies estimate that it has more than a billion visitors each month. That is a huge number of people that you wouldn´t be able to reach through a regular physical location. This doesn’t mean that those more than a billion and a…
Have you been stalling to take your business marketing online for a long time, and now you are feeling the pressure? At Twelve12, we are trying to help all of our clients to get ready and to make their online business happen. We understand that it can be a scary time for you, especially if…
If you are reading this article, you are probably frustrated with being bombarded with so much information about all the changes that you have to meet in your business. The world has changed; big consulting firms are telling the world how to behave, and opinions vary dramatically. This could make any seasoned CEO’s head spin,…
Buyer behavior has changed dramatically in recent months, and marketing and branding must meet the challenges of these changes. Most people have been forced to change their shopping habits as a result of the recommendations that most countries have issued to their citizens to try to minimize the number of infections. At Twelve12, we want…
At Twelve12 we can help you improve your internet marketing in Orange County through all the changes that small companies and business owners are experiencing as a result of the unfortunate global developments of the last few months.
At Twelve12, we have talked several times about strategies that our Orange County branding team believes are the most common for companies, so you can use what fits best for your company. Now, I would like to get a little deeper into what a brand strategy looks like and how you can make it work…
The number of internet users that spend time watching videos is overwhelming. It is suggested by some publications that numbers are over 70%. With so many apps, it is very easy to share rich video content in just a few minutes. Under this light, it is very complicated to understand why some companies are still…
Companies with successful branding have many things in common, but there are a few things that we can always point out about them. At Twelve12, we understand how important is for you to have a successful brand and we want to help you with some pointers from our branding team in Orange County. All over…
Do you understand online marketing terminology? Part of understanding how to use online marketing in your favor is to understand the terminology. Some of it comes right from any traditional marketing book, some of it was transformed into different words, but it is the same as what you can find in any good marketing book…
