Have you ever wondered what the main lasting asset of your company is? The answer is the brand; everything else can be recovered again – the building, the machinery, the staff… However, if the brand is sufficiently recognized, your brand will be the key that allows you to restart from scratch in any circumstance. That’s…
Branding is a word commonly mistaken for logo recognition. Logos are part of branding, and if you succeed in your branding efforts, your logo will be very well known by your customers and other consumers. But do you really know your brand? At Twelve12, we want you to understand your brand architecture and your branding…
Today we want to talk to you about the changes that customers have been experiencing since 2020. We all know what has been happening in the world and that we had to suddenly reinvent our way of doing business due to the Covid-19 crisis and the lockdowns. At Twelve12 we are always thinking about ways…
Planning your internet marketing budget is not an easy task, especially if you are unfamiliar with the online marketing world. It doesn’t follow the same rules as traditional marketing and you cannot approach your customers the same way as we did 20 years ago. This is why the Twelve12 team wants to share with you…
Many companies believe that this is not something that applies to them, but believe me when I tell you that everyone, even a freelancer, can set up a subscription business model. From a dentist to a dog-walker; a multi-national firm to a local accounting office. At Twelve12, we want to talk to you about how…
We are all still struggling with the “new” normal. Even with the latest health developments, we are not out of the woods yet, and the truth is that we can only speculate how long will it take to go back to our lives without any type of restriction. But life goes on and so does…
If you know nothing about marketing, there are some concepts that you may want to understand and that are part of the marketing fundamentals.. These concepts are as valid for Orange County marketing as it is anywhere else in the world and this is why, at Twelve12, we want to explore some of them with…
Marketing is not something that “we just have to do”; it is actually a science that will help you analyze and meet your customers’ expectations and needs. It will also help you fulfil their wishes and make your products more attractive than similar options in your market niche. At Twelve12, we want to share some…
We are living in a very interesting time regarding Internet Marketing. We have the tools, we have the technology and now we need to connect with customers online in many different ways and deliver an amazing experience while we do business with them. At Twelve12 we want to share with you some ideas that might…
One of the main concerns of some of the clients that consult our Orange County branding team is the difficulty to fully understand why some brands are more successful than others. Most of the time, people come to Twelve12 showing us beautiful logo designs but not succeeding as a brand. If you find yourself in…
