How Does Hiring Marketing Firms Affect your Company’s Vision?


You might have decided that it is time to hire one of the top Marketing firms in Orange County to help you out with your business. You may, however, be concerned about losing control of the path that you want your company to follow. If you are not sure how a marketing firm works and you need some answers, keep on reading: at Twelve12 we’ll tell you what you need to know to make this decision work for you.

People who are involved in the marketing process of a company are very creative and opinionated. Sometimes, this might be frustrating for some managers or owners, especially those who are more methodical and conservative. However, people that work for the top marketing firms are also professionals and they have experience working with many types of personalities. You shouldn’t worry too much about this, since it is also what will get you great results.

Of course, you can’t just give away control over your company’s marketing decisions, as that wouldn’t be a smart move. People around you must have the ability to question some views, as that way you can also make sure that you are following what is best for your business and not just what you like as an individual. So, the main thing that you have to make sure of when you hire a marketing firm is that your voice is heard at all times.

The second and most crucial element that you should always bring to the table is a briefing. A brief will explain in detail to a creative team exactly what you are trying to achieve and how. It will give them the keywords where they can move around to develop a whole strategy or campaign. If you are not very familiar with this aspect of the creative process, think about a favorite product of yours and why you like it; the way it is presented.

As an example, it could be a very expensive rum always served in the same types of settings such as luxurious hotels, lobbies, houses or clubs, and served in a particular way, where even the glasses are designed specifically for the brand. Or it could be a shampoo with organic ingredients, recycled packaging, with natural scents and that also supports a conservationist cause such as the rainforests or endangered species.

You should be able to describe how you want to present your product and why to give the creative team the depth and scope of the work and from there they will be able to play around with ideas of their own within these limits. You just need to make sure that you are being very precise to avoid any confusion.

If you want to know more about how a top marketing firms can help you with your marketing, give us a call today. At Twelve12 we’ll be happy to help you.

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