It is a truly exciting time to have so many choices for your online marketing efforts. The gap between the big players and the tiny ones has been getting closer over the past couple of decades, however, online marketing has become very competitive. It can be hard for everyone to stand out in a crowded digital landscape.
Augmented Reality (AR) has emerged as a revolutionary tool for online marketing that offers small businesses the opportunity to captivate audiences with interactive and immersive experiences. Here’s a tasty sampler from Twelve12 on how small companies can harness the power of AR in their online marketing efforts to increase organic traffic to their website.
Amazing Product Visualization:
Augmented reality enables small companies to provide customers with an interactive and lifelike visualization of their products directly within their online platforms. By integrating AR features into their website, companies can allow customers to virtually try out products in their own space, whether it’s trying on clothing, placing furniture in their homes, or testing out cosmetics. This level of interactivity not only enhances the online shopping experience but also encourages visitors to spend more time on the website, exploring different products and ultimately increasing organic traffic.
Engagement:
Small companies can leverage AR technology to create engaging and shareable experiences on social media platforms, driving traffic back to their websites. By developing AR filters, lenses, or effects that users can apply to their photos or videos, companies can spark curiosity and encourage users to visit their website to learn more about their products or services. These interactive social media campaigns have the potential to go viral, reaching a wider audience and driving organic traffic through word-of-mouth and social sharing.
AR-Powered Content Marketing:
Augmented reality offers small companies the opportunity to create compelling and interactive content that educates and entertains their audience. Whether it’s developing AR-powered tutorials, virtual tours, or interactive storytelling experiences, companies can leverage AR to provide valuable and memorable content that drives engagement and encourages visitors to explore more on their websites. By offering unique and immersive content experiences, companies can attract organic traffic from users seeking novel and engaging online experiences.
Gamification:
This is a powerful technique that can be enhanced with AR to create immersive and addictive experiences that drive website traffic. Small companies can develop AR-powered games, scavenger hunts, or challenges that encourage users to explore their websites in search of clues, rewards, or special offers. By tapping into the innate human desire for competition and rewards, companies can drive engagement, increase time spent on their website, and ultimately boost organic traffic.
Augmented reality presents small companies with a transformative opportunity to elevate their online marketing efforts and captivate audiences, foster deeper connections with their brand, and ultimately drive more visitors to their website. If you want to know more about how to use AR for your online marketing, give us a call today. Twelve12 has everything you need.