There are some things you can do to stand out from your competitors and begin building your brand. The most obvious strategy has to do with the characteristics of the product, price or presentation, unique features, etc. But when the market is too competitive, the differentiation is not as easy to achieve.
A Brand is not just a name for a product; a brand is something that, when well managed, leaves a lasting impression in the consumers’ minds. Even beyond the sole purpose of giving a product identity, it reflects many of the characteristics of the target market, their choices, and even their social behavior. A brand…
At Twelve12 we are constantly exploring different options for your Orange County Branding. This time, we are going to share with you another interesting method that you may want to consider: Influencer Marketing.
Good branding is reaching your customer with the IDEA of your company—your brand. If you want your company to succeed, it is essential to consider your brand. Your brand includes your unique personality, your core values, and what you are really about. Your brand should send a message to customers about who you are and…
Good branding is the holy grail of companies, or it should be. When a potential customer recognizes a brand and it generates a feeling of familiarity and confers confidence, half of the sales work is done, and the rest is basically delivering a message to the potential buyer that should be attractive enough to help…
If you just start your business and want to create a brand, you will encounter two important points regarding branding and branding beyond a logo is critical. The first is that you have a blank canvas to be as creative as you want, and the second is that, if you do not have a clear…
“Beauty is rather a light that plays over the symmetry of things, not that symmetry itself.” -Plotinus One of the most difficult parts of learning design is training oneself to see things proportionally.
People from all over the world get online on a daily basis and brand awareness is key to doing business successfully. The statistics that are published online about this topic say that new users get online every day increasing the numbers into millions of users. Being among them, you can agree that we are constantly…
I have been doing some online research about branding and a pattern developed after a few reads. There is some confusion between branding and marketing, and even though the information may help you in some ways if what you are looking for is to build up your brand, it’s not going to be very useful.…
Twelve12 is a branding, marketing and strategy firm based in Los Angeles, California. We are proud to be a one-stop solutions provider to better branding and market visibility for a wide range of companies. Whether you want to upgrade your website, or conduct a complete overhaul of your company image, we can get your brand…
