Designing a brand is not an easy task, and there are some different points of view on how to do it. Nobody, however, can guarantee that following a specific series of steps is going to turn your efforts into a successful brand. We don’t mean that it is a random stroke of luck whether a…
I am sure that you are familiar with the concept of “brand”. Most people can explain what a brand is and quote several of their favorite options. However, when we talk about “brand promise” it becomes a little more complicated. This concept is so important for a company that it should be very clear for…
Branding not only helps us to publicize a brand; it is also a great tool to raise the value of a company’s brand and turn it into its foundations for a source of future income. At Twelve12, we are aware of the importance of every step that you must take to building your brand, and…
When we think about marketing, our minds usually settle on a logo, advertising, promotion, collaterals and other common “marketing materials”. However, the PR (which stands for Public Relations) area inevitably falls way down under the pile of the most common marketing-related terms. At Twelve12 we believe that PR is more important now than it has…
Change is coming with a branding revolution changing the way we approach marketing. Just a few weeks ago, the world went wild about the news on Facebook and Metaverse. Crypto markets were up, down, and sideways. Some people immediately supported this new project and some were outraged. But the reality of this is that changes…
There’s a lot to consider when it comes to your branding strategy. But as a business owner, unless you’re also a professional marketer or branding expert, it can be overwhelming and confusing to understand just how to implement effective branding that works for your business. Branding strategy is not a fancy term for marketing. Branding…
Branding, marketing, video production, web development — whatever service you need, Twelve12 is always looking forward to serving your business. Located in Irvine, California, we are a group of passionate creatives and problem-solvers that aim to make a difference. We love helping companies nurture their brands and operations through our efforts. As we aim to…
The top Orange County branding team at Twelve12 would like to share with you some of the tools that you could use to identify if your brand requires some help through the development of the right branding strategies. This very useful tool works with a formula that takes into account the products or services, the…
Have you ever wondered what the main lasting asset of your company is? The answer is the brand; everything else can be recovered again – the building, the machinery, the staff… However, if the brand is sufficiently recognized, your brand will be the key that allows you to restart from scratch in any circumstance. That’s…
Branding is a word commonly mistaken for logo recognition. Logos are part of branding, and if you succeed in your branding efforts, your logo will be very well known by your customers and other consumers. But do you really know your brand? At Twelve12, we want you to understand your brand architecture and your branding…
