“Beauty is rather a light that plays over the symmetry of things, not that symmetry itself.”
One of the most difficult parts of learning design is training oneself to see things proportionally.
What are you expressing with your logo’s shape? The answer is: something! Even if you haven’t put thought into the shapes of your brand’s logo, it’s likely that your customers have on a conscious or subconscious level.
What’s the difference between a circle and a square? How does a zig-zag make you feel, compared to a wavy line? Whether you realize it or not, your mind tunes into shapes in a highly-sophisticated way—it actually approaches the sophistication of language, and may hearken back to the very first humans who decided to communicate an idea by drawing a shape.
Logo Design is one of those things that just needs to be done right! You can do everything else, and do it well. But if your logo is off then it’s just uphill from there. Your logo needs to be representative of who you are and who/how you want to be perceived by your audience.…