Business Planning and Branding Strategies

A lot of new companies fail to stay open for business, and this usually happens as a result of a combination of different variables such as a bad business plan, lack of funding, and poor marketing strategies.

At Twelve12, we advise our clients to carefully review their business plan before opening their doors to the public for the first time. The first impression is hard to forget and this statement is also valid for business. When you provide a service or a product for the final client, there are two possible outcomes; the client loves your product and customer service, or the client hates it. In both cases the client is most likely to tell family and friends about his or her experience and share it on social media.

Key Branding Aspects

Brands attract and excite customers; they are capable of capturing our hearts and we become attached to some of them. We even grieve when a brand that has been part of our lives for some years disappears and we remember them often, sometimes even making them seem better that they used to be. This is the way that retailers are able to form deep and lasting relationships with customers and investors. When they are managed diligently, brands translate those relationships into higher sales, better and more stable profits, and great stock market performance.

Digital Marketing planning – Part 5

In the last article we looked into tactics and why they are one of the most important parts of the digital marketing plan. After gathering all the information about the market, competitors and clients, we started planning the marketing mix for our digital master plan. At Twelve12, we understand how valuable and important all the information and the results derived from our past analyses is. If you find yourself to be lost, set an appointment with one of the Marketing companies in Orange County. Twelve12, experts will be glad to guide you through your planning process and needs.