Branding a business is not an easy task: it is stressful, it doesn’t come easy, and it is hard to maintain. Like any good thing in the world, it may cause you some headaches, but it is also one of the most rewarding and fun things that you can do for your company. Branding your…
A lot of new companies fail to stay open for business, and this usually happens as a result of a combination of different variables such as a bad business plan, lack of funding, and poor marketing strategies. At Twelve12, we advise our clients to carefully review their business plan before opening their doors to the…
Brands attract and excite customers; they are capable of capturing our hearts and we become attached to some of them. We even grieve when a brand that has been part of our lives for some years disappears and we remember them often, sometimes even making them seem better that they used to be. This is…
In the last article we looked into tactics and why they are one of the most important parts of the digital marketing plan. After gathering all the information about the market, competitors and clients, we started planning the marketing mix for our digital master plan. At Twelve12, we understand how valuable and important all the…
Digital Marketing is a fascinating topic. Trends in digital media change so fast and people can gather information from many sources in such a short period of time. We are in the era where our buying habits are more clever and informed. Not so long ago, it only took one good seller to convince you…
This topic keeps coming up, I know… But there is a very specific reason for this – IT’S IMPORTANT!
