This topic keeps coming up, I know… But there is a very specific reason for this – IT’S IMPORTANT!
Each brand has to have a WOW effect. This is much more important than companies actually realize. There is just way too much information out there on the www for you to stand out without a wow effect. The very first moment your potential client sees your brand identity, you need for them to say, “WOW! This looks good. These guys seem to know what they are doing!” Perception is so important and this is your FIRST IMPRESSION. Once you are able to have your customer say this, you’ve won half the battle.
You might do great work and provide phenomenal service but if you aren’t able to portray this visually, how can your customer know? How can the door open for them to experience your wonderful services and products? The short answer is, it can’t, or it will take a lot more effort and work than it should. From the colors of your website to your logo and overall design, and everything else in between; your look is extremely crucial. The other day I came across the mime “brand scent” – your brand needs to have a scent, a flow, and a certain feel to it. A brand is not just a logo or fonts, it’s everything that goes into it that gives the consumer a feel for exactly who you are… It’s a personality, a character that they can relate to. This individual makes them feel nice. And we all know people buy from people they like. So you need to have the consumer like you and your brand.
No wow effect = loss of business. But on the flip side, WOW Effect = Higher ROI and happier customers that trust you from the get go, they have a good feel for who you are and they are more likely to buy from you.