It happens to the best of us: we did all the hard work, we turned a business idea into a great business, we have a great brand and then one day, our customers decide that they want something different, something exciting, something … not boring. This is the moment where many business owners scratch their heads, pull their hair and wonder what happened. As a Branding Agency in Los Angeles, we have seen this story many times. But not to worry, at Twelve12 we want to share with you some insight about what you may be doing wrong.
What exactly do we mean when we talk about a brand? Whenever we refer to a brand, the meaning that we give it depends on the context of the conversation. We cannot just think about a definition and encase all the possible denotations. This is probably why so many people that don’t belong to the marketing world struggle to understand the meaning of the word “brand”. Let Twelve12, a top branding agency in Los Angeles, throw some light into brand understanding…
Today I want to discuss branding with you, but not the usual branding strategies that everyone talks and writes about.
I want to tell you about how to make your brand stand out from other brands, especially if you are a small business owner. Almost all the online articles talk about the importance of the logo and social media and freebies; you name it. All of it is great; the problem is that everyone is doing the same thing. Is this bad? Should you stop promoting your brand online or in other traditional channels? Absolutely not, but in a world where everybody wants to be the next big thing, it takes an extra effort to make your brand stand out from the others, and this is particularly hard for local businesses.