The top Orange County branding team at Twelve12 would like to share with you some of the tools that you could use to identify if your brand requires some help through the development of the right branding strategies. This very useful tool works with a formula that takes into account the products or services, the…
It happens to the best of us: we did all the hard work, we turned a business idea into a great business, we have a great brand and then one day, our customers decide that they want something different, something exciting, something … not boring. This is the moment where many business owners scratch their…
What exactly do we mean when we talk about a brand? Whenever we refer to a brand, the meaning that we give it depends on the context of the conversation. We cannot just think about a definition and encase all the possible denotations. This is probably why so many people that don’t belong to the…
Today I want to discuss branding with you, but not the usual branding strategies that everyone talks and writes about. I want to tell you about how to make your brand stand out from other brands, especially if you are a small business owner. Almost all the online articles talk about the importance of the…
