Content Marketing in the Digital Age

With the arrival of this brand new year, we have to start our engines and do our best to win the 2017 race, and as the famous sports’ quotation says “winning isn´t everything; it’s the only thing” … and a big part of winning in today’s digital landscape effective use of content marketing.

Engage Beyond a Click

The Marketing Companies in Orange County can’t rely anymore just on online banners or the different types of advertising that we usually buy to promote or create awareness of our company or our products. There are some trends on the rise that are gaining popularity and are proving to be worth our interest. The Twelve12…

Full Experience Marketing

It´s an exciting time for those of us who work in the marketing industry, as tools that were just a dream or that we could only see in science fiction movies are catching up, and we are here to witness all of it. It is a great thing not only for marketers; it is good…

Marketing Terminology – Breaking Through the Jargon

Marketing mix, marketing P’s, marketing C’s, promotion, advertising, consumer, target, CTR, CTA, cost, dynamic content, CRM, CSS, B2B, B2C… all of them are just a small part of marketing terminology and it can be very confusing if you haven’t heard them before, or maybe you have seen them and you don’t have any idea of…

Brand Your Way Out of the Box

Today I want to discuss branding with you, but not the usual branding strategies that everyone talks and writes about. I want to tell you about how to make your brand stand out from other brands, especially if you are a small business owner. Almost all the online articles talk about the importance of the…

Video Production & Marketing: Traditional or Not?

As one of the top Video Production companies in Orange County, sometimes we have to work with executives that are not sure what they want, and this is especially common when it comes to using digital marketing strategies and someone adds “but make it traditional”. I am not completely sure that we should keep trying…

Branding Tips

There’s so much information about branding out there, and it usually contains a lot of specialized terminology and basically you end up reading a book abstract that leaves you exactly in the same spot where you started – looking for information about how to do effective branding for your business. At Twelve12, we have been…

Better Online Experiences

As internet users, we all have wished at least once or twice for an online experience free of advertising, but unfortunately for us as consumers this will probably never happen. Luckily, however, for companies, re-sellers, bloggers and social media (among others), the internet will keep selling us products and services as much as it can.…

Customerization is Good for You

At Twelve12, we get very excited when our customers succeed; this is why we keep finding ways to help your business grow. As we always say, all our clients are different, even if they sell the same type of product. The needs of each company are different; some of them are new and they need…

Smart Advertising

We can still hear that old saying, “any advertising is good advertising”, but is this truly good advice? In order to answer this question I want you to think as a customer, or more specifically, an online customer. Think about the last time that you were trying to find information about any topic or product,…

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