SEO Strategies: Increase Your Ranking And Improve ROI

According to Search Engine Watch, the most popular search engine is Google, with an estimated unique monthly visitors of 1.6 billion. If this figure doesn’t convince you to start paying attention to your SEO strategies, I don’t know what will. It is true that there’s more to digital marketing than SEO, but ranking in the top 5 search results on Google is one of the best ways to improve your ROI. At Twelve12, we understand how important is for you to get results, so we want to share with you some insight on how to rank higher using SEO strategies, as part of your overall digital marketing in Orange County.

First things first: for those who are not familiar with the term, ROI stands for Return On Investment, and the meaning is simple: It is a way to measure how good (or bad) an investment is in terms of money. To make it easy, if we spend $5 and we get $10 back, you’ll be getting an ROI of $5/$10 or 50%. Simple, right?

Let’s move on. Why should we care about our SEO return on investment? Well, when we spend money on any marketing plan, we do it expecting to get something out of it, if it is not aimed at selling more, we will be looking at getting leads, emails, brand recognition, visitors or improve our search engine ranking.  If you can’t analyze your results, how are you going to know if the money was well spent?

I’m not going to get much into this part of the analysis, but there are many free tools available that can help you analyze and monitor your results, search some and try the one that suits you best and don’t worry, they are not that hard to understand.

Going back to the main topic, you should find out how your customers are finding you online – is it through any social media channel? Is it through emails, paid ads or organic search? This is a very important question, this way you can actually focus your energy and start developing your marketing strategies.

Blogging is a great way to improve your ranking on search engines; just think about this: when you buy an item, you usually do it because you trust the brand, if you are trying something new, it usually takes time and a lot of thinking before you decide to make a purchase. With a blog, you can start building up your brand presence, trust and engage with potential customers, then when an ad or an email reaches your customers, they will be more willing to make a purchase than just because they saw an ad online.

To find out more about digital marketing in Orange County and the best SEO strategies for your company, give us a call today, at Twelve12, we have exactly what you are looking for.

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