Today, I want to talk to you about how any marketing team, just like the Orange County marketing team, develops products and strategies to attract customers. Do you remember when was the last time that you bought something and couldn’t stop using it? How good you felt when you first got it? Think about a new car: the sound of a powerful engine or the lack of sound when you tried a hybrid for the first time. Remember how the interiors felt in your hands, the way you felt when you saw that car, the colours, the design, and what most of us love, the distinctive smell of a new car. It is like listening to a masterpiece for the first time, it can’t get better than that.
Believe it or not, this is exactly how the marketing team of that specific car that you liked wanted you to feel. You don’t think so? If you were just looking for transportation, why not just take the bus, the subway or even better, a bicycle. Let’s say that you “needed” a car; why not a different car? Have you noticed how car ads are about a family or a single guy or a group of young people having fun? Have you also noticed how some cars only come in bright, vibrant colors, such as red, orange, yellow, while other types of cars come in black, silver or white? This is because you have been targeted.
That’s right! They know all about you, what you desire, the colors that you prefer, what type of technology appeals to you, the type of job that you have, the crowd that you hang out with and even the smells that are your favorite. The idea behind all the designs and the experience that you get when you find a product that you can’t resist is precisely that, make something that is so in tune with your preferences and that is able to stimulate multiple sensitive reactions from you that you just have to have it. You have even probably bought items just because the marketing was so good that you were not able to resist the impulse to buy it, even if the stimulus was fake, like when you go to a shop and end up buying doughnuts, most of the time that delicious smell of food is nothing but a scent diffuser. And the “new car” smell? Also, a designed scent I’m afraid.
Sounds like the perfect strategy for your business? Give us a call today and find out more about all the strategies, tools and tricks that we have for your Orange County marketing needs. At Twelve12 we’ll find the perfect combination for your product to make it unique.