Branding is still one of the key factors for any business, big or small. Even if you are a small local company, the development of your brand could make the difference between having a successful business or a constant struggle to even make enough money to pay the bills. At Twelve12, we want to share with you some of the most important functions of a brand from the retailer’s point of view in Orange County branding.
A well-developed brand can work as a reference point; it means that the potential buyer relies on the name of a brand as a message that includes a whole package of specific attributes, and the attributes can be physical or perceived.
One very important aspect of a brand is that it can simplify the buyer’s purchase decision. The brand is a simple and practical way of memorizing certain characteristics of a product and to attach a name to a pack of benefits included with the product.
A brand is also a way to identify a company or a manufacturer; it creates a long-term commitment through the name to provide certain characteristics, quality and specifications over a product or a service, the brand alone can work as a guarantee in the buyer’s mind.
I’m sure that you have been overwhelmed while trying to select a product from a supermarket aisle. There’s a wide range of preferences and this is a key point in any market economy, and that’s why you can actually find numerous options for the same purpose, all with many different attributes, and they can be perceived or they can be physical attributes. A brand can make a product a more personalized option and as a result, the customer will be more comfortable buying products from the same brand or trying new options if they come from that same brand.
When an economy is thriving, all the basic needs of the consumers are fulfilled. When this happens, it becomes a priority for companies to add novelty, to surprise and stimulate the customers. Change becomes a vital part of the purchase process. The problem with this is that trends have a very short lifespan, so companies need to keep working on new and exciting features for their products to stay ahead of the competition.
So, there you have it, some ways that developing your brand will work in your favor and help your business grow. If you want to find out more about how to improve your brand’s reputation, give us a call today, at Twelve12, we have what you need for your Orange County branding needs.