We’ve all been there—it’s late, you’re driving in an unfamiliar neighborhood, and you’re hungry for a burrito. As you drive down a main thoroughfare, you’re confronted with the choice between the knowns: Del Taco, Rubio’s, or whatever other chain dominates the area, and the unknowns: the various Mexican places that dot the strip malls, with…
One of the most powerful tools to spread a message is through a video. In so many ways, you can use it to show your company to your customers, to train new employees, to attract investors, or as advertising material.
The secret behind the success of a brand is a combination of factors, and even though there are some similarities among different companies, there’s always something that makes them stand out from the crowd and makes them unique. At Twelve12, we have been helping many different businesses to develop their branding in Orange County and…
As a company, getting to know the demographic details of your customers is step one in connecting with them. Find out as much as possible about the people you depend makes it possible to better speak their language, customize your products and services to their needs over time, and, well, just find them when you’re…
If you’ve read a marketing blog in the past 5 years or so, you, too, may have been gripped with fear that you aren’t targeting millennials enough. Using influencers to gain exposure for your product has become a very effective strategy, and yet it has, in a way, come to be defined narrowly as a…
We all know that marketing is rooted in psychology. We want to encourage people, whether through intellect, emotions, or both, that they should buy what we’re selling. The cutsie term for this is giving them a ‘nudge’. It’s founded on the awkward truth that just having a great product often isn’t enough to competitively sell.…
It doesn’t matter how carefully you design your marketing campaign; at the end of the day, what matters is that you get the expected results. It is true that when you have a professional online strategy, the rate of success of the outcome increases noticeably. The main reason for this is that it is very…
The search for a proper mission statement for your company can drive anyone through a range of emotions and reactions, from confusion about the precise purpose and definition of a mission statement, to annoyance and doubt about need for one in the first place. If you’re seeking branding in Orange County, you may find yourself…
Who do you want to be? Starting out with a new company or product, you have a wide range of freedom for answering that question, and it can be a challenge to deal with all that freedom as you define yourself. It’s normal for newish companies to feel an overwhelming desire to be the (Nike,…
Twelve12 ’s loyal customers and friends have been asking to know more about ways to make money online. If you haven’t been reading our blog, you can go back and look for “How to make Money Online 101″. Today, I want to talk to you about something that most marketing companies in Orange County will never…
