It seems that you must be living under a rock, in the middle of the desert if you are not familiar with the internet by now. Pretty much everyone is online now: kids use it to play with friends and for their school, teachers and other professionals use it for personal and business reasons, and even seniors, who were very much against the use of technology, have found new ways of interacting with family and friends from the comfort of their living rooms. Some of them are even offering knitting classes and selling stuff online! It is an amazing time for everyone.
At Twelve12, we believe that this is a particularly exciting time for those with small businesses, home-based companies, or those who have a small business activity on the side for fun. You no longer need to spend large quantities of money to show your products or services to the world, and in some cases, you may be able to do it for free if you dedicate enough time to build up a good network.
Here are some of the Best Internet Marketing strategies for a small or home-based business to achieve your goals within a tight budget:
- Business development. I will always recommend you to develop your business in any way that you see fit. There are multiple choices for you, and I particularly like the Business Model Canvas, developed by Alexander Osterwalder. You can find several YouTube videos on how to use this canvas and it is a fun and creative way to understand your business model, plus there are some other tools that you can find to add more depth into your business model.
- Set up your goals and develop strategies. There are many ways to reach your target audience, but there’s the budget issue; if your budget can’t handle a strategy, find a better way to advertise your products online without having to sell an arm or a leg. Keep in mind that people won’t buy from you if you don’t have a good reputation, so begin with that, and develop your brand and become a source of reliable information. This will make your potential customers more inclined to buy from you. Thereafter, advertise offers, deals, contests, etc.
- Analysis and research. You should research and analyze any online possibility, as not every online channel will work for your business model. You should be able to determine which are your best options and design your online strategies accordingly.
At Twelve12, we are more than happy to assist you with your concerns about Internet Marketing in Orange County or anywhere else in the world. Give us a call today and find out about all the options that we have for your business.