I want to talk to you about marketing and the importance of some key things that you should keep in mind every time you develop a marketing strategy. At Twelve12, we are committed to bringing you helpful information about marketing for small companies and entrepreneurs, especially if you are on the lookout for a Marketing Agency in Orange County. We make sure to help you achieve your goals.
There are many aspects to think about when it comes to marketing, but today, I want to talk about one of the most important aspects of any business: the customer service.
With the current technology available, we are in touch at all times with the whole world, and this is a great experience for a consumer – but it can turn into a nightmare for a company. Don’t get scared just yet! It can also become one of the most powerful tools that you can use in your favor. Keep in mind that customers have an extensive network of family, friends and acquaintances that will get a Facebook message about your business, products or services in a matter of minutes. The good news is that you no longer need millions of dollars to advertise your company; it only takes a good strategy and a smart budget.
Before you dismiss this information by thinking that you have already done your market research, let me tell you one thing: you’ll never stop learning from your customers. Today’s trends will become obsolete in a matter of months or a few years. Just think about smartphones: people don’t really need to get a new phone every year, but if one of the top companies announces a new and improved model, people will even wait outside a store for days to give their money away just to have that “new” and trendy gadget that they really don’t need. That’s the beauty of clever marketing and consumer trends.
Why would people wait outside your store for the “next” big thing? Because you are providing something, yet it is not what you may be thinking, and it is not just about the product. It is about the experience of getting it; the connection and the perceived qualities of a product are what turns a simple object into the desired item.
Next time that you are planning a marketing strategy, think about ways that you could be giving your customers that unique buying experience that will keep them coming back to you. If you are not sure about where to start looking, you can always outsource to a Marketing Agency in Orange County. At Twelve12, we have exactly what your company needs to “wow” your customers and turn any purchase experience into a memorable experience.