The world is presenting us with a new configuration and the way we used to do things has been taken from us so fast, we haven’t even been able to process what is going on. We have seen many companies close their doors to the public, unable to keep the people who work with them.…
All over the world, people have been experiencing the devastating effects of the pandemic that is affecting health and economies everywhere. This is not a time to sit and wait to see what happens to your business; you should take control and start developing a crisis plan to face the new set of obstacles. This…
Every day we see how great business ideas suddenly close their doors and wonder what they could have done wrong or if they could have done something to prevent it. At Twelve12, we know that some people do not understand why their businesses are not obtaining the results that they had projected and, in an…
Many small businesses fail to understand the importance of marketing and the impact it has or could have on the success or failure of their operations. In many cases, the opportunity to create a business simply takes shape and the owners are carried away by inertia, taking on the role of passengers rather than the…
One of the key factors of a business is the way communication with customers is established. You can have an excellent business model, with a product with good characteristics, at very attractive prices, and yet if you choose the wrong channels of communication, you will not be able to attract the attention of the segment…
These have been some crazy days with all that is happening around the world around covid-19. Many businesses have been forced to close their doors, or have seen their flow of customers being dramatically reduced. For many business owners, this might be a sign of an economic apocalypse, however, at Twelve12, we strongly believe in…
There are some things you can do to stand out from your competitors and begin building your brand. The most obvious strategy has to do with the characteristics of the product, price or presentation, unique features, etc. But when the market is too competitive, the differentiation is not as easy to achieve.
A Brand is not just a name for a product; a brand is something that, when well managed, leaves a lasting impression in the consumers’ minds. Even beyond the sole purpose of giving a product identity, it reflects many of the characteristics of the target market, their choices, and even their social behavior. A brand…
Online presence is something that shouldn’t be overlooked by any company. Almost everyone gets online at least once a day (if not several times a day) and for several hours! TV and radio have been very much displaced by smartphones and computers. Having such an audience captive for most of the day should be noticed…
Today, it is more important than ever to consider the digital tools available that may help us improve our businesses. At Twelve12, we are aware that digital marketing in Orange County has become one of the marketing activities that shouldn’t be overlooked by any company, no matter the size.
