Marketing goes beyond the advertising and the promotion of a company’s product. As we have discussed in previous articles, the scope of marketing goes from a simple business idea to the most complex marketing campaigns. However, not a lot of people think about marketing as a foundation for many areas, and not every marketing agency…
If you have been reading our blogs, I am sure that you know very well what your market is, and you probably can explain your main market, provide a general profile of your customers, and even explain how you communicate with them through different channels. What you might not know is how to break down…
Advertising today is somehow more complicated than a few decades ago. It used to be enough to show the qualities of the product and let people know how amazing it was through nice ads. Today, things have changed and you need to keep up if you want to succeed. Let Twelve12, one of the top…
When we talk about “mantra” we think about something powerful, spiritual, or with magical qualities. What we do not think about when we say this word is anything to do with marketing because it has nothing to do with it … or does it? At Twelve12, we want to talk to you about marketing mantras…
Some companies are not that familiar with the concept of advertising budgets. While they know that they can assign a certain amount of money towards advertising, smaller companies and owners often can’t really point out why they reached a specific dollar amount. At Twelve12, we want to help you understand some key factors that should…
Advertising is an art, but it’s not just about random images and pretty colors. Your whole advertising campaign should be carefully planned from the visual compositions of the ad to the implicit and explicit messages that you want to deliver to your audience. With so many options to develop visual advertising material, there has also…
I have heard many times that a creative marketing approach is too risky. Not many small business owners are willing to innovate, especially those who are used to doing things in a certain way and who resist change. At Twelve12, a creative agency in Orange County, we would like to share with you some thoughts…
Advertising and promotion are two activities that must be planned and executed with the utmost care and comprehension of the particularities of our own companies. This being said, they are also some of the most fun and interactive activities that we have to perform as business owners. At Twelve12, we want to share with you…
Advertising is a very interesting topic for almost everyone, and there are so many things involved in a good advertising campaign that it becomes an important part of our lives. But not every advertising campaign has always delivered a good outcome and, as a business owner, you must understand the risks of going public with…
Advertising is not a synonym for design. Sometimes people wonder why their ads are not as effective as the ads from their main competitors – even though their design is clearly more appealing. However, a beautiful, edgy, or clever design does not necessarily make a good ad. This is one of the main reasons for…
