As we have talked about in previous blogs, marketing and PR should work under the same guidelines with constant communication between both areas. Public Relations firms in Orange County, such as Twelve12, are in high demand for PR crisis handling, and we get some customers that are lost with bad reviews or comments. There is…
Most of the time, public relations and marketing are perceived by the public as part of the same process. It wasn’t that long ago, however, that most companies had separate management for each of those activities. Here we will discuss some of the aspects of marketing and public relations that many other PR companies in…
There are many ways to advertise your products and services, but a lot of people tend to make mistakes over and over again. These errors can result in very frustrating results for your business. Part of the job of advertising companies is to analyze your offer to direct your advertising efforts and budget effectively. At…
Have you ever thought about hiring one of the media companies in Orange County? Is it really important which type of media we use to advertise a product? Absolutely yes! It does matter, as not everyone has the same preferences. Some people are more comfortable watching ads online; others enjoy listening to podcasts or radio…
A good advertising agency in Orange County or elsewhere should be aware of the needs of the client. Not all advertising is good advertising, despite what a lot of people seem to think, and the wrong approach can certainly destroy the reputation and credibility of a business. This is why, at Twelve12, we want to…
Advertising Agencies in Orange County are very competitive, and we usually don’t share our trade secrets and success formulas. But our advertising team at Twelve12 wants to share some important information so you can develop your advertising tactics and achieve your business goals. (Of course, we are here to help you if you don’t know…
Every successful marketing story can potentially become the platform for a new “marketing guru”, but is this really what you should be looking for when you are in desperate need of a marketing makeover in your businesses? Should you copy what others do or follow their steps as a recipe for success? At Twelve12, we…
Traditional marketing has, to a certain extent, been replaced by digital forms. Although the foundation of marketing remains the same, the way we work with companies and customers is so different, many of the former techniques are simply obsolete. All the top marketing firms in Orange County know that trying to sell a product or…
How the last couple of years has changed marketing! The amount we were supposed to advance in ten or fifteen years was thrown at us in a matter of weeks and months. We didn’t have any other choice but to embrace the changes and hope for the best. Although those changes can be challenging and…
Marketing goes beyond the advertising and the promotion of a company’s product. As we have discussed in previous articles, the scope of marketing goes from a simple business idea to the most complex marketing campaigns. However, not a lot of people think about marketing as a foundation for many areas, and not every marketing agency…
