A public relations strategy is handled differently from how sales or marketing strategies are handled. Sometimes an event triggers a public relations strategy of only a few days or even a single occasion (as in the case of crisis communication). In the case of sales or marketing strategies, however, the campaigns are more goal-oriented to…
In previous articles, we’ve commented on the importance that social media has gained for business. We have also mentioned that it is not as easy as it might seem at times and that it requires considerable effort on the part of those who intend to manage social networks for a company. Especially for those companies…
Traditionally, the foundations of any company’s marketing should be included in the creation of the new business. These are solid pillars from which emerge the efforts that will be made throughout its operation, and from which the subsequent plans are derived for each necessary stage. This base is what a top marketing company looks for…
The typical way of doing business where the customer was expected to see an advertisement and go to the store to purchase goods or services has changed. This is especially because of the events that have happened in the last few years that caused us to be thrown a few decades into the future in…
There are many reasons why big companies become leaders of a particular market or markets, however, in most cases, we can clearly identify two constants. These are added value (or differentiation) and a vision. It is debatable if the original company or brand owners would succeed in the same fashion if they had to deal…
Some people are in favor of social networks and having an online presence, while a few are against the use of digital technology to support business marketing. In most cases, the negativity towards digital media is based on the personal opinion of a user and not on the support of numbers and the results of…
“I do a lot of promotions and discounts.” This is a very common response when any marketing agency asks a new client the obligatory question about their existing marketing plan. But is this the right approach on the client’s part? It is not that it is bad to give discounts or promote your products or…
In recent weeks, voices expressing concern about the imminent recession that is expected to affect most countries have begun to make numerous business owners nervous. In many cases, companies have started planning cutbacks in different areas to navigate this problem. But is reducing certain activities of the company the best way to face this problem?
At Twelve12, we understand the importance of public relations for any company, and that even individuals need PR management once they reach a certain level of public recognition. Public relations firms are a great asset for your business that will prepare the ground for achieving the goals that you have set for your company. A…
As we have talked about in previous blogs, marketing and PR should work under the same guidelines with constant communication between both areas. Public Relations firms in Orange County, such as Twelve12, are in high demand for PR crisis handling, and we get some customers that are lost with bad reviews or comments. There is…
