Covid-19 as made it a very interesting moment for business owners. We are slowly making our way out of the forced changes to how we live, and now that it seems that we might go back to some sort of normalcy. We do face the dilemma of what to maintain from the changes that we…
We have been experiencing very tough times as business owners since the end of 2019 and, since the beginning of 2020, a lot of companies have had to close their doors. However, with recent scientific developments, we have been able to reach a point where we are beginning to see a less restrictive way of…
Many marketing companies will offer you ads or a new image for your company as the key factor for your business success, but it doesn’t matter how good your image is if you don’t have reliable information about your market niche and your customers. This is why, at Twelve12, we want to talk to you about…
Top marketing firms are all about data mining and information. This is not a coincidence, as information is knowledge and knowledge means power. At Twelve12 we are aware of the importance of having the right information for your company and we want to talk to you about the process of obtaining relevant data from your…
Are you using the right marketing tools? There are many ways to decide what to do about a product or service, you can even throw a dice to decide which way to go or if you will keep a product or take it out of the shelves! However you do it, at Twelve12 we want…
Sometimes we can find ourselves struggling with our business to obtain good results or even to meet our goals. In this ever-changing economy, competitiveness is high and with today’s market circumstances it’s even harder. We have been experiencing the pain of having to share our customers, especially those companies who were more accustomed to conducting…
Many companies believe that this is not something that applies to them, but believe me when I tell you that everyone, even a freelancer, can set up a subscription business model. From a dentist to a dog-walker; a multi-national firm to a local accounting office. At Twelve12, we want to talk to you about how…
We are all still struggling with the “new” normal. Even with the latest health developments, we are not out of the woods yet, and the truth is that we can only speculate how long will it take to go back to our lives without any type of restriction. But life goes on and so does…
If you know nothing about marketing, there are some concepts that you may want to understand and that are part of the marketing fundamentals.. These concepts are as valid for Orange County marketing as it is anywhere else in the world and this is why, at Twelve12, we want to explore some of them with…
Marketing is not something that “we just have to do”; it is actually a science that will help you analyze and meet your customers’ expectations and needs. It will also help you fulfil their wishes and make your products more attractive than similar options in your market niche. At Twelve12, we want to share some…
