Make Your Own Brand Statement

The secret behind the success of a brand is a combination of factors, and even though there are some similarities among different companies, there’s always something that makes them stand out from the crowd and makes them unique. At Twelve12, we have been helping many different businesses to develop their branding in Orange County and all over the world, and we want to share with you some of our experiences that may help you develop your own brand statement.

One of the most important things to do is to find out exactly what makes your brand different from all the others; it can be something as simple as a single characteristic of your product or your service such as a convenient packaging or even an advantageous way of purchasing your products. A great example is Procter & Gamble, who made this company as big as it is by selling a soap that floated in water – that was it, the soap was pretty much the same, but this unique feature rocketed P&G to the big leagues.

A few years ago, most companies would present an idea to the public based on different methods, focus groups, market surveys, tendencies, etc. Today, that is not going to work, and you need to present the brand, product, etc. in a way that is clear and transmits your message in an effective way and that reaches your audience and includes some sort of meaningful connection with them.

Another factor that we encourage our customers to do for their branding in Orange County is to be consistent with the brand, as once a company finds the right identity where consumers respond well and actually find a sense of belonging, you should focus your energy into evolving within those boundaries. This doesn’t mean that you shouldn’t change, but if your audience feels related to a message such as “family values” or “love”, you can’t just suddenly begin producing sensual ads for your company, as this will totally confuse your audience and your brand will suffer the consequences.

If you want to know more about branding in Orange County, give us a call today. At Twelve12, we have what you have been looking for making your brand statement a success.

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