At Twelve12, we have talked several times about strategies that our Orange County branding team believes are the most common for companies, so you can use what fits best for your company. Now, I would like to get a little deeper into what a brand strategy looks like and how you can make it work for your own business.
Do you have the right internet marketing strategies in place to improve your search engine rankings? Are you wondering how to help people find your company when they search for an item on the internet?
For many entrepreneurs, after days of reading and searching for ways to market effectively via the internet, realize that this is a question that is not usually answered directly through those channels.
Which marketing strategy is right for your business? If we review the most successful brands and products on the market, we will find that their marketing is associated with the customer 100% of the time. Of course, there are multiple examples of products that became a success and that were not precisely developed thinking about customer needs, but these examples are mostly consistent with a transient trend where the entire company tends to disappear or simply not have another equally famous product for the rest of its existence. But as a general rule, the success of products and services is closely linked to the customer experience rather than to the creation of the product.
When a Rebrand Isn’t a Rebrand at All The recent decision by Long Island Iced Tea Corp to change its name to Long Blockchain Corp is a rare example of a company’s rebrand making national news. It’s also a rather odd chapter from the branding playbook. Anyone wondering why need look no further than the…
Why, who, what, where and when. These are the most important questions that you should be able to answer if you have a good marketing strategy. It is very hard to keep online customers loyal to your brands, the digital media is constantly bombarding your regular clients and your potential market with constant advertising based on their online behavior. It is time for you to take control of your internet marketing in Orange County and Twelve12 is here to guide you through this process.
As a follow up on past articles, we want to keep talking about the importance of understanding some important aspects of your company. At Twelve12, we approach every angle of your business, but before we present any strategy as a marketing agency in Orange County, we rise above common practices and find out exactly what…