When explaining to someone what Twelve12 does, more often than not I find myself focusing my explanation on branding, saying things like, “It’s not just logo! It’s not just logo!” Everybody knows what a logo is, and usually it’s much harder for them to grasp the difference between this and the more abstract concept of…
It’s an age-old battle between the two guiding forces of life. On one side is the cooler-headed cerebral faculties that lead us to a life governed by the scientific method. On the other side, we have the faculties of feeling: the more sensitive, take-off-your-shoes-and-dance-in-the-rain faculty.
A lot has been said about marketing, if you try to search information about marketing online you will find a lot of articles, books, diagrams, slideshows and websites on this topic. Marketing can represent different things depending on the needs of the person conducting the research. It is a word that encapsulates all the aspects…
“To succeed, planning alone is insufficient. One must improvise as well.” -Isaac Asimov I just went with my gut. Usually this is the answer you give when you either can’t explain a decision you made, or you have no reason for your choice.
When you ask a jazz musician how they improvise, or what improvisation is, you might find that you might not get a satisfying answer to your question. It may end up sounding overly simple, “I just close my eyes and play.” Their answer could even sound spiritual, “The music comes from somewhere, but I don’t…
Why, who, what, where and when. These are the most important questions that you should be able to answer if you have a good marketing strategy. It is very hard to keep online customers loyal to your brands, the digital media is constantly bombarding your regular clients and your potential market with constant advertising based…
It would be great if we could find an infallible formula to guarantee the success of our companies, but unfortunately there is no such thing, and what works for some companies may not work for others. What we can do is analyze different scenarios and compare what similar businesses have done to achieve their goals…
If you are just beginning to build up your Brand or if you already have a brand, but you don’t think that it is reflecting what you want (and despite your best efforts, you are not getting the results that you want), it might be time to think about getting professional help from the experts…
Online marketing involves a high number of options, social media, search engine optimization (SEO), traffic acquisition, content marketing and many others. But as many of you know, content marketing is still positioning at the top of the list this 2017 for online marketing in Orange County, and we want you to learn as much as…
Not that long ago, I stumbled for the millionth time with yet another article stating the main differences between marketing and branding. I decided to write a little about the subject and bring some more information on this topic to our regular and new readers. Are marketing and branding something different? This is not the…
