When you hear the old boy scout saying, “Leave the earth better than you found it,” it’s easy to think of mountain lakes with garbage that needs to be picked up, or oil spills that threaten coastal ecosystems, or factories that are polluting the skies and the waters, and that somehow need to be stopped.…
What exactly do we mean when we talk about a brand? Whenever we refer to a brand, the meaning that we give it depends on the context of the conversation. We cannot just think about a definition and encase all the possible denotations. This is probably why so many people that don’t belong to the…
Is your business fueled by coffee or tea? These two drinks provide very different kinds of energy. Long-term and short-term strategic planning, in order to be successful, should be built on BOTH types, and your business should make the goal to find a marketing company in Orange County that knows the difference.
What do you look for when you decide to promote your company online? You may be looking to increase your brand awareness, maybe to dip your toes into the online environment and see how it works for your small business, or you may also be looking to increase your customer’s database. Ultimately you are looking…
Summer vacations are when we relax, enjoy the nice weather, and maybe take our mind off work for a bit. It’s healthy—even necessary for people to go through seasons of greater and lesser productivity. But if you’re using similar logic when thinking about the amount of effort you’re putting into your business, you may be…
Logos are the centerpiece of your brand identity. Looking out over the vast and varied landscape of logos, it seems almost impossible to navigate the endless options out there toward the one that will express your company best. This is why many people don’t think twice about going to a branding agency in Orange County…
Not that long ago someone asked me what type of brand “they” (meaning his company) should develop; this question took me by surprise because I had no idea what this person meant. I asked him what did he mean by the type of brand, and he proceeded to give me a list of brand “types”…
Who doesn’t love a good movie or a great book? Many of us have childhood memories with our parents telling us a bedtime story and a lot of us have suffered watching the same movie over and over again with a child. Why is it that makes us want to be like the hero? Or…
Philosopher and Mathematician Alfred North Whitehead said, “Seek simplicity and distrust it.” While a concise and even beautiful distillation of his life’s philosophy, it would also be tough to think of a better battle cry for those who work in the ever-mercurial world of design. Your app development strategy may benefit from an approach of…
Every time I ask someone what their online marketing strategies are and they answer with “I have a (insert any social media name) page and a website” , my next question, of course (and I already know the answer) is, “and how is that working for you?” They give me a sad look as a…
