Understanding Your Conversion Rate

CR stands for Conversion Rate.  This is mainly the process where an individual makes an expected action on our website. As you can see, I am not using only the word “buy” to describe this process, because sometimes the expected action is to watch a video or to click on a link. But most companies do want their customers to finish the buying process once a customer lands on their website.

Part of the digital strategy includes CRO or Conversion Rate Optimization.  Online Marketing companies in Orange County review your CR statistics in order to improve your online strategies, and there’s a lot of important data that we can extract from it – it is not an easy task. At Twelve12, we want to share some information about CRO with you that may be helpful for your company…

Even though there are similarities between companies, you have (or should have) something that makes you stand out from your competitors, as your audience wants your products or services because you give them something that nobody else does.

Like any other part of your business, you should take some time to develop your short, medium and long-term goals related to your online Marketing. A thorough SWOT analysis is highly recommended at this point. And when you want to improve the online selling process, you need to take special care in analyzing the steps that a customer follows until a purchase is complete.

There’s also something that is called “Conversion Funnel”; this is about the amount of people that you reach (let´s say 1,000,000), then the number of people that actually go to your website (let’s say 20,000), and then there’s the people who stay on your page, but eventually go away without actually purchasing anything or subscribe or whatever is that you want them to do (let’s say 17,500). Finally, those who actually make the action that you are expecting as a result (the 2,500 left)  – as you can see, the number of people has a considerable reduction since the original 1,000,000. This is what we call a Conversion Funnel. The important part here is to identify the reasons to abandon the process of those 997,500 people, and take the necessary steps to decrease this number and increase the quantity of people that will actually complete the process until the final step.

There are many things that may be affecting your Conversion Rate; it could be as simple as a substandard website design (easily fixed) or it could be as complicated as a poor product or a deficient customer service.

To find out more about this topic, give us a call today. At Twelve12, we have your Online Marketing in Orange County needs covered and much more!

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