Some authors of important publications continue insisting that betting on digital marketing is a mistake. However, digital marketing experts in Orange County find it a bit inconsistent when they deny the scope of digital technologies and their influence in today’s world when it is precisely there where they publish and distribute their ideas. At Twelve12,…
What’s the point of branding? It’s easy to get caught up by the idea that branding is an extension of marketing, and that all you need is a brand that is professional, for business reasons. This is true, in a sense, but doesn’t fully explain why might want a beautiful, engaging brand. Why do some…
Almost everyone has heard the term brand loyalty, and as business people, we are always in search of that thing that will make our customers never leave us, without it mattering how many companies throw bargains their way. There are a few different approaches and styles of the multiple marketing companies in Orange County for…
If you are not very familiar with marketing, other than promoting your business, there are many aspects that you are probably leaving out and that you should be including in your marketing strategies. At Twelve12, we want to help you find out if you are leaving important marketing activities behind.
Some companies struggle with the decision of hiring a marketing agency or hiring a marketer for their company; both have advantages and disadvantages. At Twelve12, we want to help you understand the importance of making the right choice for your business and get the results that you are trying to achieve by outsourcing the services…
We have talked about the importance of marketing strategies many times. Today, I want to talk about something that I believe is truly important for your online marketing. Social Media Listening. At Twelve12 (like all top marketing companies in Orange County) we know that social media is a big part of your marketing plan, at…
Growing businesses eventually reach a point where they face a decision: do they continue to work with a creative agency in Orange County to take care of their projects, or do they make the transition to an in-house setup, where they could ostensibly have more freedom, faster turnaround, etc? It’s a nuanced problem, with a…
Yesterday, I was talking to a registered psychologist, and she was asking me about the possibility of getting some “free” samples of digital marketing for her practice. Since she is not in the marketing business, it is understandable and completely normal that she believes that we can deliver any results by doing this, as if…
Greetings to all of our readers and happy New Year! At Twelve12 we are excited about this new beginning, we are sure that it will bring many great things for all of us. New strategies, new marketing plans, and maybe finally a video with our team of video production in Orange County.
What does a new brand do for you? Especially if you’ve never worked with a branding agency in Orange County, it can be difficult to pinpoint what, precisely, a powerful new brand can do for you. Is it just another part of your marketing efforts, or is it something else entirely? Branding and marketing are…
