Brand Loyalty | Appealing To Human Emotions

Almost everyone has heard the term brand loyalty, and as business people, we are always in search of that thing that will make our customers never leave us, without it mattering how many companies throw bargains their way. There are a few different approaches and styles of the multiple marketing companies in Orange County for…

Types of Marketing, What Does Your Company Need?

If you are not very familiar with marketing, other than promoting your business, there are many aspects that you are probably leaving out and that you should be including in your marketing strategies. At Twelve12, we want to help you find out if you are leaving important marketing activities behind.

Select a Marketer or a Marketing Agency?

Some companies struggle with the decision of hiring a marketing agency or hiring a marketer for their company; both have advantages and disadvantages. At Twelve12, we want to help you understand the importance of making the right choice for your business and get the results that you are trying to achieve by outsourcing the services…

Social Media Listening

We have talked about the importance of marketing strategies many times. Today, I want to talk about something that I believe is truly important for your online marketing. Social Media Listening. At Twelve12 (like all top marketing companies in Orange County) we know that social media is a big part of your marketing plan, at…

Where In-House Teams & External Agencies Differ

Growing businesses eventually reach a point where they face a decision: do they continue to work with a creative agency in Orange County to take care of their projects, or do they make the transition to an in-house setup, where they could ostensibly have more freedom, faster turnaround, etc? It’s a nuanced problem, with a…

Company Branding | Try A Different Approach!

Yesterday, I was talking to a registered psychologist, and she was asking me about the possibility of getting some “free” samples of digital marketing for her practice. Since she is not in the marketing business, it is understandable and completely normal that she believes that we can deliver any results by doing this, as if…

Making Videos For Your Social Media

Greetings to all of our readers and happy New Year! At Twelve12 we are excited about this new beginning, we are sure that it will bring many great things for all of us. New strategies, new marketing plans, and maybe finally a video with our team of video production in Orange County.

Differentiation For Small Businesses

We have talked about differentiation before, an important part of a company’s branding, but unfortunately, some authors make it very confusing for people to understand the difference between branding a product and branding a company. At Twelve12, we want to tell you a little bit more about branding and differentiation, so you can develop better…

New Year Resolution : Online Business Improvements

Christmas has been, and the Twelve12 team hopes that you enjoyed your holiday with family and friends, and also managed to have great sales and a lot of leads. But even if the year is  over, and a new one beginning, this is no time to let your online business go. Actually, all the opposite.…

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