At Twelve12, we know that winning isn’t everything – it´s the only thing. Let’s get real, nobody likes to be in second place; we all want to be the winners and this is why we bring you today some E-commerce strategies used by the top marketing firms in Orange County, to help you achieve your goals and defeat your competitors.
I’m going to cover some of the most important aspects of any company with an online presence. First, you need a website, but not just any website; it needs to be something that reaches out to your audience and keeps them coming back for more. How do you make it happen? Well, actually you are the expert, or at least you should be. If you know your customer profile, then you know what makes their heart tingle: amazing designs, outstanding taste, great service, detail orientation, you name it! I can not give you a straight answer here, because it depends on each type of business and their main market target. When you are able to define this part, you will be ahead of the game.
Design your website accordingly and make it friendly, and also make sure that is mobile responsive. With the introduction of smartphones, studies show that it is most common for people to search and engage with a company over the smartphone than a computer. Why? Well, think about it: you have your phone with you 24/7 while your laptop or computer is usually more inconvenient to use everywhere. It also helps your website rate better on search engines. Make it also engaging and interactive if possible and develop an app for easy and direct access to your company.
That being said, move on to the content of your website, is it just a catalog with prices? Or do you provide much more to your customers, such as useful content? Maybe free e-books or online courses to allow people to understand better ways to use your products.
Are you taking care of your returning customers? Or once you have a sale, you only offer discounts to new customers and forget about the existing loyal clients? If you are doing this, think like a customer: why would you keep coming back if there are other options with better deals or loyalty rewards? Remember, the idea is to keep them, not to lure them into buying just once.
Another important strategy is to become a friendly company, and social media is one of the most powerful tools to achieve this. You can listen and help your customers in real time, as a result, you will find out that you get happier and loyal clients.
If you want to know more about the best strategies for your company from the top marketing firms in Orange County, give us a call today and we’ll be more than glad to help you solve your questions. At Twelve12 we want to help you achieve your goals.